Case study · Charter bus rental
US Coachways: Google Ads results
October 1, 2025 – October 12, 2026. Google Search campaigns for charter bus, bus rental and mini bus rental across national and metro (DMA) campaigns.
Results · October 1, 2025 – October 12, 2026
The numbers
1,229,060impressionsOctober 1, 2025 – October 12, 2026
117,276clicksOctober 1, 2025 – October 12, 2026
36,344conversionsOctober 1, 2025 – October 12, 2026
28.10%conversion rateOctober 1, 2025 – October 12, 2026
4,762phone conversionsOctober 1, 2025 – October 12, 2026
Figures are copied from Netembark’s performance report for the period shown (all campaigns). Results vary by business and market.
What we ran
Top ad groups by clicks
Search campaigns split by service and by metro market, including NYC, Philadelphia, Florida, Atlanta and Chicago.
| Ad group | Campaign | Impressions | Clicks | CTR |
|---|---|---|---|---|
| Charter Bus Rental | Charter Bus | 80,821 | 6,289 | 7.78% |
| Bus Rental | Charter Bus | 56,041 | 5,576 | 9.95% |
| Charter Bus Rental | NYC DMA | 49,647 | 5,318 | 10.71% |
| Mini Bus Rental | Philadelphia DMA | 37,827 | 4,247 | 11.23% |
| Bus Rental | Philadelphia DMA | 43,511 | 3,935 | 9.04% |
| Mini Bus Rental | Charter Bus | 30,740 | 3,847 | 12.51% |
Top keywords by clicks
| Keyword | Impressions | Clicks | CTR |
|---|---|---|---|
| us coachways | 13,752 | 4,747 | 34.52% |
| +charter +bus +rental | 45,529 | 4,526 | 9.94% |
| +bus +rental | 36,235 | 4,362 | 12.04% |
| rent charter bus | 35,321 | 4,103 | 11.62% |
| bus charter nyc | 45,330 | 3,512 | 7.75% |
| bus rental | 26,774 | 3,480 | 13.00% |
Source: Netembark digital marketing performance report, October 1, 2025 – October 12, 2026. Top rows shown; all campaigns are included in the totals.
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