Google Ads for Car Dealerships That Drive Showroom Traffic
We help new and used car dealerships reach in-market shoppers on Google, Microsoft and Meta, and turn searches into calls, form leads and showroom visits.
Reach shoppers while they compare models
Car shoppers research for weeks across search, maps and social. We keep your dealership in front of them at each step, from model research to “dealer near me.”
- Model, brand and “near me” search campaigns
- Performance Max and Meta campaigns to reach in-market shoppers
- Separate service-department campaigns
- Lead and call tracking by campaign
Marketing services for car dealerships
Paid Google services first, backed by the channels that support them. We focus on marketing that produces leads and sales.
Google Ads / PPC search
Search campaigns built on the high-intent keywords car dealerships customers type when they are ready to act, with tight negative keywords to cut wasted clicks.
Google Ads management →Performance Max
Performance Max campaigns that reach buyers across Search, YouTube, Display, Gmail and Maps, fed with strong assets and your real conversion data.
Google Ads management →Microsoft Ads
Microsoft Advertising (Bing) campaigns that reach an additional search audience alongside Google.
Google Ads management →Paid & managed social
Meta (Facebook and Instagram) ads and managed social media that build demand and retarget visitors who did not convert.
Social media marketing →SEO & AEO
Search engine and answer engine optimization so car dealerships show up in Google results, AI Overviews and AI assistants when buyers research.
SEO & AEO services →Conversion tracking & reporting
Call, form, booking and sale tracking set up correctly, with clear reporting you can check in your own accounts.
Google Ads management →What makes marketing for car dealerships hard, and how we handle it
Competing with nearby dealers
Several dealers selling the same brand bid on identical terms.
How we solve it: Tight geo-targeting and ads that highlight your real differentiators.
Leads that never show up
Form fills that go nowhere waste sales team time.
How we solve it: We optimize toward calls and qualified leads, not just clicks, and refine with your feedback.
Sales and service mixed together
One campaign for everything hides what is working.
How we solve it: Separate sales and service campaigns, budgets and reporting.
How we structure Google Ads for car dealerships
New, used and certified pre-owned
New-vehicle shoppers search by model and trim, while used-car shoppers search by budget, body style and “used SUV near me.” We split these into separate campaigns so a high-margin used inventory push never competes with factory-supported new models for budget, and each gets ads that speak to how that buyer shops.
Conquesting and brand protection
Nearby dealers often bid on your dealership name. We protect your brand terms cheaply and test carefully chosen conquest keywords on competing makes and rooftops, only keeping them where they produce real appointments.
Measuring what the sales floor sees
Clicks don’t sell cars. We track calls, chat and form leads by campaign and ask your BDC or sales managers which leads became appointments, then feed that back into bidding so the account learns which searches turn into sold units.
Want more showroom leads?
Book a free strategy call with a Google Premier Partner team. We reply the same business day.
Our process
Connect
A call with a certified strategist about your goals, markets and what a good lead or sale is worth to you.
Audit & plan
We review your current accounts, tracking and landing pages, then build an Action Plan for car dealerships.
Launch & track
Campaigns go live with conversion tracking in place, so calls, forms and sales are measured.
Optimize & report
Active management: search terms, bids, ads and pages improved continuously, with reporting you can check in your own accounts.
Numbers Don’t Lie!
- Since 2009
- Fortune 5000 Company
- Top 1% of digital marketing agencies
Our paid ad campaigns average a 12–16% conversion rate. That is an average across accounts, not a guarantee; results vary by industry, market and offer.
* Best result in an e-commerce Google Ads account; results vary by account.
Frequently asked questions
Can you promote both new and used inventory?
Yes. We structure campaigns by new, used and service so each gets the right budget and message.
Do you also advertise our service department?
Yes. Service campaigns are managed separately from sales.
Do you require a long-term contract?
No. Paid ads (Google Ads, Microsoft Ads, paid social and ChatGPT Ads) are month to month with no long-term contracts. SEO has a 3-month minimum because organic results take time to build.
What results can we expect?
Our paid ad campaigns average a 12–16% conversion rate across accounts. That is an average, not a guarantee; your results depend on your market, offer, budget and website. We set up conversion tracking first so you can see exactly what the campaigns produce.
How quickly will we hear back?
We reply the same business day. Book a call or phone (800) 707-2697 to talk about marketing for car dealerships.
More Automotive pages
Talk to our automotive marketing team
Paid ads are month to month. Call (800) 707-2697 or book a call.