Google Ads for SaaS Companies: More Trials, Demos and Pipeline
We help SaaS and software companies win trials and demo requests with Google Ads, Microsoft Ads, SEO & AEO and retargeting.
Win the comparison search
Software buyers search for categories, alternatives and comparisons. We build campaigns and content that win those searches.
- Category, alternative and competitor campaigns
- Trial and demo conversion tracking
- SEO & AEO content for AI answers
- Retargeting for visitors who did not sign up
Marketing services for SaaS companies
Paid Google services first, backed by the channels that support them. We focus on marketing that produces leads and sales.
Google Ads / PPC search
Search campaigns built on the high-intent keywords SaaS companies customers type when they are ready to act, with tight negative keywords to cut wasted clicks.
Google Ads management →Microsoft Ads
Microsoft Advertising (Bing) campaigns that reach an additional search audience alongside Google.
Google Ads management →SEO & AEO
Search engine and answer engine optimization so SaaS companies show up in Google results, AI Overviews and AI assistants when buyers research.
SEO & AEO services →ChatGPT Ads
Ads in ChatGPT conversations, an emerging channel for reaching buyers while they ask an AI assistant for recommendations.
Google Ads management →Paid & managed social
Meta (Facebook and Instagram) ads and managed social media that build demand and retarget visitors who did not convert.
Social media marketing →Conversion tracking & reporting
Call, form, booking and sale tracking set up correctly, with clear reporting you can check in your own accounts.
Google Ads management →What makes marketing for SaaS companies hard, and how we handle it
Expensive competitor terms
Big competitors dominate category keywords.
How we solve it: Long-tail, use-case and alternative keywords where you can win.
Trials that never activate
Sign-ups that do not become customers.
How we solve it: We optimize toward qualified actions using offline data where available.
AI-assisted research
Buyers ask AI assistants for tool recommendations.
How we solve it: AEO content and ChatGPT Ads to appear in those answers.
How we run Google Ads for SaaS companies
Category, problem and competitor keywords
SaaS buyers search three ways: by category (“inventory management software”), by problem (“how to track stock across warehouses”) and by competitor name. Each gets its own campaign, landing page and bid strategy, because their intent and value are very different.
Optimizing to pipeline, not sign-ups
Free trials are cheap to generate and easy to inflate. We import qualified trial, demo and opportunity events from your systems so Google Ads bidding optimizes toward accounts that actually progress, not just form fills.
SEO and AEO that compound
Comparison pages, integration pages and clear product documentation help you rank in Google and get cited in AI answers, lowering your reliance on paid clicks as the account matures.
Want more trials and demo requests?
Book a free strategy call with a Google Premier Partner team. We reply the same business day.
Our process
Connect
A call with a certified strategist about your goals, markets and what a good lead or sale is worth to you.
Audit & plan
We review your current accounts, tracking and landing pages, then build an Action Plan for SaaS companies.
Launch & track
Campaigns go live with conversion tracking in place, so calls, forms and sales are measured.
Optimize & report
Active management: search terms, bids, ads and pages improved continuously, with reporting you can check in your own accounts.
Numbers Don’t Lie!
- Since 2009
- Fortune 5000 Company
- Top 1% of digital marketing agencies
Our paid ad campaigns average a 12–16% conversion rate. That is an average across accounts, not a guarantee; results vary by industry, market and offer.
* Best result in an e-commerce Google Ads account; results vary by account.
Frequently asked questions
Can you track trials through to paid accounts?
Where your systems allow, we import downstream conversions so campaigns optimize toward paying customers.
Do you run competitor campaigns?
Yes, carefully and within Google Ads policies, focused on buyers actively comparing tools.
Do you require a long-term contract?
No. Paid ads (Google Ads, Microsoft Ads, paid social and ChatGPT Ads) are month to month with no long-term contracts. SEO has a 3-month minimum because organic results take time to build.
What results can we expect?
Our paid ad campaigns average a 12–16% conversion rate across accounts. That is an average, not a guarantee; your results depend on your market, offer, budget and website. We set up conversion tracking first so you can see exactly what the campaigns produce.
How quickly will we hear back?
We reply the same business day. Book a call or phone (800) 707-2697 to talk about marketing for SaaS companies.
More Business to Business pages
Talk to our B2B marketing team
Paid ads are month to month. Call (800) 707-2697 or book a call.