Google Ads for Amazon Sellers Building Their Own Brand Store
For Amazon sellers who want sales beyond the marketplace, we build Google Shopping, Google Ads and social campaigns that drive buyers to your own website.
Build demand you own
Selling only on a marketplace leaves you dependent on one platform. We help you grow a direct sales channel through Google and social, using your own store and customer data.
- Google Shopping for your own online store
- Brand search campaigns
- Meta campaigns for new customers and retargeting
- Landing pages and tracking for direct sales
Marketing services for Amazon sellers
Paid Google services first, backed by the channels that support them. We focus on marketing that produces leads and sales.
Google Shopping
Product feed optimization and Shopping campaigns that put your products, prices and images in front of shoppers searching to buy.
Google Ads management →Performance Max
Performance Max campaigns that reach buyers across Search, YouTube, Display, Gmail and Maps, fed with strong assets and your real conversion data.
Google Ads management →Google Ads / PPC search
Search campaigns built on the high-intent keywords Amazon sellers customers type when they are ready to act, with tight negative keywords to cut wasted clicks.
Google Ads management →Paid & managed social
Meta (Facebook and Instagram) ads and managed social media that build demand and retarget visitors who did not convert.
Social media marketing →SEO & AEO
Search engine and answer engine optimization so Amazon sellers show up in Google results, AI Overviews and AI assistants when buyers research.
SEO & AEO services →Landing pages & websites
Fast, focused landing pages and websites written to convert paid and organic traffic into calls, forms and sales.
Website design →Conversion tracking & reporting
Call, form, booking and sale tracking set up correctly, with clear reporting you can check in your own accounts.
Google Ads management →What makes marketing for Amazon sellers hard, and how we handle it
Platform dependence
All sales tied to one marketplace.
How we solve it: A direct channel through Google Shopping and your own store.
No customer data
Marketplaces keep the customer relationship.
How we solve it: Direct sales and retargeting audiences you own.
Brand searches leaking
Shoppers search your brand and land elsewhere.
How we solve it: Brand campaigns that point to your site.
How we help Amazon sellers grow direct sales with Google Ads
Owning your branded search
When shoppers search your brand on Google, they should land on your own store, where you keep the margin and the customer relationship. We protect those searches and track what they produce.
Shopping for your own store
Your best-selling Amazon products are proven demand. We list them on Google Shopping pointing to your site, starting with the products that already have reviews and strong sales history.
Building a customer list you own
Direct buyers can join your email list and remarketing audiences, which Amazon customers never do. Meta and Google remarketing turn that list into repeat purchases over time.
Want more direct sales?
Book a free strategy call with a Google Premier Partner team. We reply the same business day.
Our process
Connect
A call with a certified strategist about your goals, markets and what a good lead or sale is worth to you.
Audit & plan
We review your current accounts, tracking and landing pages, then build an Action Plan for Amazon sellers.
Launch & track
Campaigns go live with conversion tracking in place, so calls, forms and sales are measured.
Optimize & report
Active management: search terms, bids, ads and pages improved continuously, with reporting you can check in your own accounts.
Numbers Don’t Lie!
- Since 2009
- Fortune 5000 Company
- Top 1% of digital marketing agencies
Our paid ad campaigns average a 12–16% conversion rate. That is an average across accounts, not a guarantee; results vary by industry, market and offer.
* Best result in an e-commerce Google Ads account; results vary by account.
Frequently asked questions
Do you manage advertising inside Amazon?
This page covers Google, Microsoft and social channels that drive buyers to your own website. Ask us on a call about your marketplace setup.
Do I need my own website?
Yes. Direct sales need your own store; we can help with landing pages and tracking.
Do you require a long-term contract?
No. Paid ads (Google Ads, Microsoft Ads, paid social and ChatGPT Ads) are month to month with no long-term contracts. SEO has a 3-month minimum because organic results take time to build.
What results can we expect?
Our paid ad campaigns average a 12–16% conversion rate across accounts. That is an average, not a guarantee; your results depend on your market, offer, budget and website. We set up conversion tracking first so you can see exactly what the campaigns produce.
How quickly will we hear back?
We reply the same business day. Book a call or phone (800) 707-2697 to talk about marketing for Amazon sellers.
More E-commerce & Retail pages
Talk to our e-commerce & retail marketing team
Paid ads are month to month. Call (800) 707-2697 or book a call.