B2B Digital Marketing: Google Ads, Microsoft Ads & SEO That Fill the Pipeline
We help SaaS companies, manufacturers and distributors generate qualified leads with Google Ads, Microsoft Ads, SEO & AEO and paid social, measured on pipeline, not clicks.
B2B buyers research before they talk to sales
Business buyers search for solutions, compare vendors and ask AI assistants long before they fill a form. We make sure you are visible and credible at every step.
- High-intent, solution-focused search campaigns
- Microsoft Ads to reach business searchers
- SEO & AEO content for long research cycles
- Offline conversion tracking so we optimize toward qualified leads
Marketing services for B2B companies
Paid Google services first, backed by the channels that support them. We focus on marketing that produces leads and sales.
Google Ads / PPC search
Search campaigns built on the high-intent keywords B2B companies customers type when they are ready to act, with tight negative keywords to cut wasted clicks.
Google Ads management →Microsoft Ads
Microsoft Advertising (Bing) campaigns that reach an additional search audience alongside Google.
Google Ads management →Performance Max
Performance Max campaigns that reach buyers across Search, YouTube, Display, Gmail and Maps, fed with strong assets and your real conversion data.
Google Ads management →SEO & AEO
Search engine and answer engine optimization so B2B companies show up in Google results, AI Overviews and AI assistants when buyers research.
SEO & AEO services →ChatGPT Ads
Ads in ChatGPT conversations, an emerging channel for reaching buyers while they ask an AI assistant for recommendations.
Google Ads management →Paid & managed social
Meta (Facebook and Instagram) ads and managed social media that build demand and retarget visitors who did not convert.
Social media marketing →Landing pages & websites
Fast, focused landing pages and websites written to convert paid and organic traffic into calls, forms and sales.
Website design →Conversion tracking & reporting
Call, form, booking and sale tracking set up correctly, with clear reporting you can check in your own accounts.
Google Ads management →What makes marketing for B2B companies hard, and how we handle it
Long sales cycles
A lead may take months to close.
How we solve it: We track qualified leads and import offline outcomes so campaigns learn what a good lead looks like.
Small, specific audiences
Few searches, high value per lead.
How we solve it: Precise keyword and audience targeting, plus Microsoft Ads where business searchers are active.
Junk leads
Students, job seekers and competitors fill forms.
How we solve it: Negative keywords, qualifying landing pages and lead-quality feedback loops.
Ready for more qualified B2B leads?
Book a free strategy call with a Google Premier Partner team. We reply the same business day.
Business to Business specialties we serve
Our process
Connect
A call with a certified strategist about your goals, markets and what a good lead or sale is worth to you.
Audit & plan
We review your current accounts, tracking and landing pages, then build an Action Plan for B2B companies.
Launch & track
Campaigns go live with conversion tracking in place, so calls, forms and sales are measured.
Optimize & report
Active management: search terms, bids, ads and pages improved continuously, with reporting you can check in your own accounts.
Numbers Don’t Lie!
- Since 2009
- Fortune 5000 Company
- Top 1% of digital marketing agencies
Our paid ad campaigns average a 12–16% conversion rate. That is an average across accounts, not a guarantee; results vary by industry, market and offer.
* Best result in an e-commerce Google Ads account; results vary by account.
Certified & award-winning
Google Premier Partner2023 · view verified profile
Meta Business PartnerAll 6 Meta certifications
Microsoft Advertising PartnerBing search ads- Featured in Forbes
- Expertise.com Best Advertising Agencies in Newark
- Fortune 5000 Company
- Top 1% of digital marketing agencies
- Since 2009
Frequently asked questions
Can you optimize for qualified leads instead of form fills?
Yes. We set up offline conversion imports where possible so Google Ads learns from leads that become opportunities.
Is Microsoft Ads worth testing for B2B?
Often, yes. Microsoft Ads reaches many business users and can add qualified volume. We test it alongside Google Ads.
Do you require a long-term contract?
No. Paid ads (Google Ads, Microsoft Ads, paid social and ChatGPT Ads) are month to month with no long-term contracts. SEO has a 3-month minimum because organic results take time to build.
What results can we expect?
Our paid ad campaigns average a 12–16% conversion rate across accounts. That is an average, not a guarantee; your results depend on your market, offer, budget and website. We set up conversion tracking first so you can see exactly what the campaigns produce.
How quickly will we hear back?
We reply the same business day. Book a call or phone (800) 707-2697 to talk about marketing for B2B companies.
Ready to grow your B2B pipeline?
Paid ads are month to month. Call (800) 707-2697 or book a call.