Google Ads for Roofers
Roofing demand arrives in bursts: a hailstorm can bring a week of searches to a few towns. Netembark builds roofing campaigns that are ready before the storm, keep quick repairs separate from full replacements, and track inspections through to signed contracts.
Short answer: Roofers get the most leads by running Local Services Ads with separate Search campaigns for repairs, replacements, and storm damage, with a storm campaign ready to switch on by area and tracking from inspection to signed contract. On average, Netembark’s paid ad campaigns generate a 12–16% conversion rate, counting phone calls, form submissions, and booked consultations.
How do roofers get leads from Google Ads?
Separate campaigns for repairs, replacements, storm damage, and materials.
| Campaign | Example searches (illustrative) |
|---|---|
| Repair | “roof leak repair,” “missing shingles repair” |
| Replacement | “roof replacement,” “new roof cost” |
| Storm damage | “hail damage roof inspection,” “wind damage roof” |
| Materials | “metal roof installation,” “flat roof replacement” |
How should roofers advertise after a storm?
Have a storm campaign built in advance and switch it on for the affected towns.
Lead with local proof (your address, license, reviews), set budgets to how fast crews can inspect, and stay within your real service area. Offer inspections and documentation; ads must not promise to cover a deductible or a “free roof.”
Want more roofers leads?
Book a free Google Ads audit with a Google Premier Partner team. We reply the same business day.
Can roofers use Local Services Ads?
Yes. Roofers is a Local Services category, and Netembark manages it.
After storms, Local Services leads can spike, so we set budget and schedule to what your crews can inspect.
Book a call
What results can roofers expect?
On average, Netembark’s paid ad campaigns generate a 12–16% conversion rate, counting phone calls, form submissions, and booked consultations. Traffic alone doesn’t count as a conversion. That’s our average, not a guarantee. Your results depend on your market, offer, budget, and season, and every conversion we report can be checked in your own Google Ads account.
How does Netembark help roofers get more leads?
- Google Ads Search: campaigns split by job type and urgency, with call assets, a tight service area, and negative keywords that block DIY, job, and parts searches.
- Local Services Ads: setup, screening paperwork, job types, budget, schedule, and lead disputes, reported alongside Search.
- Performance Max: added once call and booked-job tracking is solid, with brand exclusions and negatives in place.
- YouTube and Demand Gen: short local videos and remarketing that keep your name in front of homeowners before they need you.
- Conversion tracking: calls, forms, and booked jobs, with completed jobs imported into Google Ads so bidding learns what pays.
- Reporting: cost per lead and per booked job by campaign, straight from your own Google Ads account.
Netembark is a Google Premier Partner (2023) headquartered in Freehold, NJ, with additional offices serving clients in New York and Florida. See our credentials.
General information about Google advertising. It isn’t legal advice.
Talk to Netembark about your Google Ads → · Call (800) 707-2697
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Our process
Connect
A call with a certified strategist about your goals, markets and what a good lead or sale is worth to you.
Audit & plan
We review your current accounts, tracking and landing pages, then build an Action Plan for home service companies.
Launch & track
Campaigns go live with conversion tracking in place, so calls, forms and sales are measured.
Optimize & report
Active management: search terms, bids, ads and pages improved continuously, with reporting you can check in your own accounts.
Numbers Don’t Lie!
- Since 2009
- Fortune 5000 Company
- Top 1% of digital marketing agencies
Our paid ad campaigns average a 12–16% conversion rate. That is an average across accounts, not a guarantee; results vary by industry, market and offer.
* Best result in an e-commerce Google Ads account; results vary by account.
General information about Google advertising. It isn’t legal advice.
Frequently asked questions
How can a roofing company get more leads from Google?
Run Local Services Ads plus Search campaigns for repairs, replacements, and storm damage, keep a storm campaign ready, and track inspections through to signed contracts.
Should roof repair and replacement be in separate campaigns?
Yes. Repairs are quick, phone-driven jobs. Replacements are researched, high-value projects. Separate campaigns keep each on its own budget and goals.
How should roofers run Google Ads after a hailstorm?
Switch on a pre-built storm campaign for the affected towns, set budgets to how fast crews can inspect, and lead with local proof such as your address, license, and reviews.
What can roofing ads say about insurance claims?
Offer an inspection with photo documentation and say you’ll meet the adjuster, if true. Ads must not promise to cover the deductible, a free roof, or what an insurer will pay.
Can roofing companies use Google Local Services Ads?
Yes. Roofers is a US Local Services category with license and insurance screening. Netembark manages the setup and account.
What negative keywords do roofers need?
Block rooftop bars, roof racks, roof of mouth, Red Roof Inn, shingles for sale, DIY searches, and roofing job searches.
What should roofers track as a conversion?
Inspection requests and booked inspections, then signed contracts and completed installs imported back into Google Ads.
How long does it take to get leads from Google Ads as a roofer?
Search ads and Local Services Ads can start producing calls within days of going live, once ads are approved. Results improve over the following weeks as negative keywords, schedules, and bids are tuned and booked-job data flows back into Google Ads.
What conversion rate do Netembark’s paid ad campaigns get?
On average, Netembark’s paid ad campaigns generate a 12–16% conversion rate, counting phone calls, form submissions, and booked consultations. Traffic alone doesn’t count. That’s our average, not a guarantee. Results depend on your market, offer, budget, and season, and we report them from your own Google Ads account.
How do I get started with Netembark?
Request a Google Ads audit on our Contact Us page or call (800) 707-2697. We review your current ads, tracking, and market, then recommend which Google services to run. Netembark is a Google Premier Partner (2023) headquartered in Freehold, NJ.
Talk to our home services marketing team
Paid ads are month to month with no long-term contracts. Call (800) 707-2697 or book a call.