Google Ads for Distributors and Wholesalers: Reach Trade Buyers
We help distributors and wholesalers reach trade buyers with Google Ads, Google Shopping and SEO, and grow account sign-ups and orders.
Reach trade buyers searching by product
Buyers search by part number, brand and category. Shopping and search campaigns built on your catalog meet them there.
- Google Shopping and Performance Max for large catalogs
- Part-number and brand search campaigns
- Trade account sign-up tracking
- Microsoft Ads for business searchers
Marketing services for distributors and wholesalers
Paid Google services first, backed by the channels that support them. We focus on marketing that produces leads and sales.
Google Ads / PPC search
Search campaigns built on the high-intent keywords distributors and wholesalers customers type when they are ready to act, with tight negative keywords to cut wasted clicks.
Google Ads management →Google Shopping
Product feed optimization and Shopping campaigns that put your products, prices and images in front of shoppers searching to buy.
Google Ads management →Performance Max
Performance Max campaigns that reach buyers across Search, YouTube, Display, Gmail and Maps, fed with strong assets and your real conversion data.
Google Ads management →Microsoft Ads
Microsoft Advertising (Bing) campaigns that reach an additional search audience alongside Google.
Google Ads management →SEO & AEO
Search engine and answer engine optimization so distributors and wholesalers show up in Google results, AI Overviews and AI assistants when buyers research.
SEO & AEO services →Conversion tracking & reporting
Call, form, booking and sale tracking set up correctly, with clear reporting you can check in your own accounts.
Google Ads management →What makes marketing for distributors and wholesalers hard, and how we handle it
Huge catalogs
Thousands of SKUs are hard to manage.
How we solve it: Feed optimization and structured campaigns by margin and category.
Retail vs trade buyers
Consumers click on wholesale ads.
How we solve it: Targeting and ad copy that qualify trade buyers.
Thin margins
Wasted clicks hurt.
How we solve it: Bidding by product margin and return on ad spend.
How we run Google Ads for distributors and wholesalers
Part numbers and SKU-level search
Trade buyers often search exact part numbers, manufacturer names and specifications. A clean product feed and Google Shopping let your catalog show up for those searches with price and availability.
Trade accounts versus one-off buyers
We separate campaigns for repeat trade customers from retail-style one-off purchases, so messaging, landing pages and bids match the value of each buyer type.
Microsoft Ads for procurement teams
Many purchasing departments work on corporate desktops where Bing is the default. Microsoft Ads extends your reach to those buyers, often at a lower cost per click than Google.
Want more trade accounts and orders?
Book a free strategy call with a Google Premier Partner team. We reply the same business day.
Our process
Connect
A call with a certified strategist about your goals, markets and what a good lead or sale is worth to you.
Audit & plan
We review your current accounts, tracking and landing pages, then build an Action Plan for distributors and wholesalers.
Launch & track
Campaigns go live with conversion tracking in place, so calls, forms and sales are measured.
Optimize & report
Active management: search terms, bids, ads and pages improved continuously, with reporting you can check in your own accounts.
Numbers Don’t Lie!
- Since 2009
- Fortune 5000 Company
- Top 1% of digital marketing agencies
Our paid ad campaigns average a 12–16% conversion rate. That is an average across accounts, not a guarantee; results vary by industry, market and offer.
* Best result in an e-commerce Google Ads account; results vary by account.
Frequently asked questions
Can Google Shopping work for B2B catalogs?
Yes. With a well-structured feed, Shopping and Performance Max can drive trade orders and inquiries.
Can you exclude consumer traffic?
We use negative keywords, audiences and copy to reduce consumer clicks.
Do you require a long-term contract?
No. Paid ads (Google Ads, Microsoft Ads, paid social and ChatGPT Ads) are month to month with no long-term contracts. SEO has a 3-month minimum because organic results take time to build.
What results can we expect?
Our paid ad campaigns average a 12–16% conversion rate across accounts. That is an average, not a guarantee; your results depend on your market, offer, budget and website. We set up conversion tracking first so you can see exactly what the campaigns produce.
How quickly will we hear back?
We reply the same business day. Book a call or phone (800) 707-2697 to talk about marketing for distributors and wholesalers.
More Business to Business pages
Talk to our B2B marketing team
Paid ads are month to month. Call (800) 707-2697 or book a call.