Google Shopping Management for Retailers
Dedicated Google Shopping and Performance Max management: feed optimization, campaign structure and ROAS bidding for retailers of every size.
Shopping campaigns built on a strong feed
Titles, images, product data and attributes decide when your products show. We optimize all of it.
- Feed titles, attributes and custom labels
- Standard Shopping and Performance Max
- Microsoft Shopping campaigns
- ROAS reporting by product
Marketing services for retailers
Paid Google services first, backed by the channels that support them. We focus on marketing that produces leads and sales.
Google Shopping
Product feed optimization and Shopping campaigns that put your products, prices and images in front of shoppers searching to buy.
Google Ads management →Performance Max
Performance Max campaigns that reach buyers across Search, YouTube, Display, Gmail and Maps, fed with strong assets and your real conversion data.
Google Ads management →Microsoft Ads
Microsoft Advertising (Bing) campaigns that reach an additional search audience alongside Google.
Google Ads management →Conversion tracking & reporting
Call, form, booking and sale tracking set up correctly, with clear reporting you can check in your own accounts.
Google Ads management →What makes marketing for retailers hard, and how we handle it
Low impression share
Products rarely show.
How we solve it: Feed and bid improvements on high-potential products.
Performance Max as a black box
Hard to see what drives sales.
How we solve it: Asset group structure and reporting that show what works.
Seasonal swings
Holidays change everything.
How we solve it: Seasonal budget and ROAS planning.
What our Google Shopping management includes
Feed optimization
We rewrite product titles with the attributes people actually search (brand, size, material, color), fill missing fields, fix disapprovals in Merchant Center and add custom labels for margin, price band and season.
Campaign structure by profitability
Instead of one campaign for every product, we separate hero products, long-tail items and low-margin products, so bids reflect what each product earns rather than averaging everything together.
Standard Shopping and Performance Max together
Performance Max is powerful but opaque. We use it where it works and keep standard Shopping campaigns where you need search-term control, with reporting that shows revenue by product group.
Want more Shopping sales?
Book a free strategy call with a Google Premier Partner team. We reply the same business day.
Our process
Connect
A call with a certified strategist about your goals, markets and what a good lead or sale is worth to you.
Audit & plan
We review your current accounts, tracking and landing pages, then build an Action Plan for retailers.
Launch & track
Campaigns go live with conversion tracking in place, so calls, forms and sales are measured.
Optimize & report
Active management: search terms, bids, ads and pages improved continuously, with reporting you can check in your own accounts.
E-commerce Google Ads results
A real Netembark e-commerce Google Ads account.
Rug Engine, e-commerce Google Ads
Steady, profitable online sales from Google Ads on a modest monthly budget.
Google Ads data. 90-day figures: Jul 14–Oct 11, 2026. Monthly chart: Oct 2025–Sep 2026. Results vary by account.
Numbers Don’t Lie!
- Since 2009
- Fortune 5000 Company
- Top 1% of digital marketing agencies
Our paid ad campaigns average a 12–16% conversion rate. That is an average across accounts, not a guarantee; results vary by industry, market and offer.
* Best result in an e-commerce Google Ads account; results vary by account. See case studies
Frequently asked questions
Do you also run Microsoft Shopping?
Yes. We can import and optimize your campaigns for Microsoft Ads.
How do you set ROAS targets?
We base them on your margins and goals, then adjust as data comes in.
Do you require a long-term contract?
No. Paid ads (Google Ads, Microsoft Ads, paid social and ChatGPT Ads) are month to month with no long-term contracts. SEO has a 3-month minimum because organic results take time to build.
What results can we expect?
Our paid ad campaigns average a 12–16% conversion rate across accounts. That is an average, not a guarantee; your results depend on your market, offer, budget and website. We set up conversion tracking first so you can see exactly what the campaigns produce.
How quickly will we hear back?
We reply the same business day. Book a call or phone (800) 707-2697 to talk about marketing for retailers.
More E-commerce & Retail pages
Talk to our e-commerce & retail marketing team
Paid ads are month to month. Call (800) 707-2697 or book a call.