Case study · ENT & audiology
Coastal ENT: Google Ads results
May 19 – June 18, 2018. Google Search campaigns for ENT, balance and audiology services.
Results · May 19 – June 18, 2018
The numbers
25,273impressionsMay 19 – June 18, 2018
1,912clicksMay 19 – June 18, 2018
7.57%click-through rateMay 19 – June 18, 2018
491total conversionsMay 19 – June 18, 2018
437phone conversionsMay 19 – June 18, 2018
303unique call conversionsMay 19 – June 18, 2018
Figures are copied from Netembark’s monthly Google Ads report for the period shown. Results vary by practice, and market.
What we ran
Campaigns
Google Search campaigns for ENT, balance and audiology services.
| Campaign | Impressions | Clicks | CTR | Conversions |
|---|---|---|---|---|
| ENT | 20,858 | 1,742 | 8.35% | 51 |
| Balance | 2,489 | 100 | 4.02% | 2 |
| Audiology | 1,926 | 70 | 3.63% | 1 |
Total conversions (491) = 54 conversions + 437 phone conversions, as reported.
Source: Netembark monthly Google Ads report, May 19 – June 18, 2018.
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