Rutgers Master of Biomedical Science Program: graduate enrollment lead generation
May 20 – June 27, 2022. Google Ads (Display and Search) and Facebook & Instagram ads generating enrollment leads for a graduate program.
The numbers
Figures are copied from Netembark’s performance report for the period shown (all campaigns, Google Ads and Facebook & Instagram). Results vary by program and market.
Google Ads campaigns
A Display campaign for reach and a Search campaign for prospective students searching for the program.
| Campaign | Network | Impressions | Clicks | CTR |
|---|---|---|---|---|
| MBS Display | Display | 196,281 | 2,279 | 1.16% |
| MBS | Search | 3,791 | 182 | 4.80% |
Facebook & Instagram ads
| Campaign | Ad set | Impressions | Clicks | CTR | Link clicks |
|---|---|---|---|---|---|
| MBS | MBS New Traffic | 202,402 | 1,650 | 0.82% | 999 |
Who clicked
Facebook & Instagram click share by age group. Top region by clicks: New Jersey.
| Age group | Click share |
|---|---|
| 25–34 | 67.88% |
| 35–44 | 17.39% |
| 18–24 | 14.73% |
Source: Netembark monthly digital marketing performance report, May 20 – June 27, 2022.
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