Social media marketing & paid social ads that generate leads
Targeted Facebook, Instagram, TikTok, LinkedIn and X ads that reach the right people and turn clicks into calls, messages and form leads.
Reach the people most likely to buy
Good ads start with the right audience. We layer targeting so your budget goes to real prospects.
Interests & behaviors
Reach people by interests, life events and purchase behaviors.
Geo targeting
Target by ZIP code, city or radius around your location or service area.
Custom audiences
Reach your website visitors, customer lists and people who engaged with your page or videos.
Lookalike audiences
Find new people who look like your best customers.
Retargeting
Bring back people who visited but didn’t call, book or buy.
Job title & industry
On LinkedIn, target by company, job title, seniority and industry for B2B.
Ads on Facebook & Instagram, TikTok, LinkedIn and X
Facebook & Instagram (Meta)
- Targeting: location, demographics, interests, custom audiences, lookalikes, retargeting.
- Formats: image, video, carousel, Reels, Stories, collection.
- Leads: instant forms, click-to-Messenger/Instagram Direct/WhatsApp ads, traffic to landing pages.
TikTok
- Targeting: location, age, gender, interests and behaviors, custom audiences, lookalike audiences.
- Formats: in-feed video ads, Spark Ads (boosting organic posts), carousel ads.
- Leads: Lead Generation objective with TikTok instant forms, plus traffic campaigns to your website.
- Targeting: job title, seniority, company, industry, matched audiences and retargeting.
- Formats: single image, video, carousel, document and conversation ads.
- Leads: Lead Gen Forms pre-filled from the member profile, and website visits.
X
- Targeting: location, keywords, interests, follower lookalikes, custom audiences and retargeting.
- Formats: image, video and carousel ads, with website cards.
- Leads: website traffic campaigns to landing pages built for calls and form fills.
The right ad format for every goal
Image ads
Single images with a clear offer and call to action.
Video ads
Short videos that tell your story in seconds.
Carousel ads
Multiple images or videos people can swipe through, great for products or services.
Reels & Stories ads
Full-screen vertical ads on Instagram, Facebook and TikTok.
Collection ads
A cover image or video with products below, for shopping on mobile.
Lead form ads
Native forms that open inside the app, pre-filled with the user’s info.
Three ways we turn social ads into leads
Traffic campaigns to landing pages
Ads send people to a focused landing page with a clear offer, click-to-call and a short form. We track calls and form fills so we optimize toward leads, not just clicks.
Messenger & DM ads
Click-to-message ads start a conversation in Messenger, Instagram Direct or WhatsApp, so prospects can ask questions and book right away.
Native lead form ads
Instant forms open inside Facebook, Instagram, TikTok or LinkedIn, pre-filled with contact info. We add qualifying questions so you get better leads, and send them to you fast.
Paid social tracked to real leads
On average, Netembark’s paid ad campaigns generate a 12–16% conversion rate, counting phone calls, form submissions and booked consultations. That’s an average across accounts, not a guarantee.
Ad campaigns launch within 7 days of kickoff.
Call for packagesPair ads with organic content
Ads perform better when your profiles are active. See social media management, try the Meta Ads Budget Estimator, or go back to all social media services.
American Barber Institute: Meta call ads for student enrollment
Client: American Barber Institute, a barber school in New York City.
Goal: get people interested in a barbering career to call admissions and enroll.
What we did: ran Facebook and Instagram call ads with a “Call now” button, backed by short vertical Reel creative, so prospects could reach admissions by phone straight from the ad.
“American Barber Institute, the barber and beauty school used call ads to enroll new students over the phone and reduced cost per quality lead while increasing volume.”
Source: Meta, “Lead Ads with Calling” guide (case study).
Your customers are already scrolling
Social media is where people discover local businesses, check reviews and ask friends for recommendations. Skipping it leaves that attention to your competitors.
Sources: Pew Research Center, Social Media Fact Sheet (survey Jan 30–Jun 18, 2026); DataReportal / Kepios, Digital 2026 Global Overview Report. LinkedIn is used by 31% and X by 18% of U.S. adults (Pew, 2026).
Social media marketing FAQs
Which social platforms do you run ads on?
Facebook, Instagram, TikTok, LinkedIn and X. We recommend platforms based on where your customers are and what you sell.
What are lead ads?
Lead ads use a native form inside Facebook, Instagram, TikTok or LinkedIn. People submit their info without leaving the app, which usually means more leads at a lower cost per lead than sending them to a website.
What are Messenger or DM ads?
Click-to-message ads open a conversation in Messenger, Instagram Direct or WhatsApp. They work well for businesses that book appointments, give quotes or answer questions before a sale.
How do you target the right audience?
We combine geo targeting, interests and behaviors, custom audiences from your site visitors and customer lists, lookalikes and retargeting, then refine based on which audiences produce leads.
How long until ads go live?
Ad campaigns launch within 7 days of kickoff.
What results can I expect?
On average, Netembark’s paid ad campaigns generate a 12–16% conversion rate, counting phone calls, form submissions and booked consultations. That’s an average across accounts, not a guarantee; results depend on your market, offer and website.
How do I find out about packages?
Call (800) 707-2697 or contact us. We build each plan around your goals, platforms and ad formats.
Call for social media marketing packages
Netembark, 42 E Main St, Suite 202, Freehold, NJ 07728 · info@netembark.com · Mon–Fri 8:30 AM–5:00 PM ET