Ad Budget Calculators
Google Premier Partner (2023) · Meta Business Partner · Microsoft Advertising Partner
How much should you spend on ads? Enough to buy the clicks or leads it takes to hit your customer goal, plus a cushion for price swings. Pick a channel below, enter your goal and your numbers, and the calculator works backwards to a monthly budget. Every figure is ad spend paid to the platform only.
Google Ads Budget Estimator
Search ads you pay for per click. Work back from new customers to clicks, a monthly and daily budget and cost per lead.
Estimate your budget →Meta Ads Budget Estimator
Facebook and Instagram ads. Work back from a lead goal using cost per lead, or build it from CPM, click-through rate and conversion rate.
Estimate your budget →Local Services Ads Budget Estimator
Google’s pay-per-lead ads for home service businesses. Work back from booked jobs to leads and a weekly budget.
Estimate your budget →Each calculator uses cited, recent public benchmarks where they exist, adds a 20% budget cushion, and applies Netembark’s $2,000 minimum recommended monthly budget. Results are planning estimates, not guarantees; costs vary by market, offer and competition.
Frequently asked questions
How much should a small business spend on advertising?
Work back from your goal: the customers you want, how many leads you close and what a lead or click costs in your market. Each calculator here does that math for one channel and adds a 20% cushion for price swings. For most local businesses, Netembark recommends at least $2,000 a month in ad spend.
Should I spend my budget on Google Ads, Facebook ads or Local Services Ads?
Start where your customers are already looking. Google search ads and Local Services Ads reach people searching for a service now, while Facebook and Instagram ads reach people before they search. Many local businesses start with search, add Local Services Ads if they are eligible, and use Meta to build demand.
What is the minimum budget for paid ads?
Netembark’s minimum recommended budget is $2,000 a month in ad spend. Smaller budgets usually buy too few clicks or leads to produce steady results or to show what is working. When a goal works out to less, each calculator still shows the computed number.
Do these calculators include anything besides ad spend?
No. Every number is ad spend paid to the ad platform (Google or Meta) only. They don’t include any other marketing costs, such as website, creative or landing page work.
Want a budget built for your business?
We will look at your market and competition and recommend the channel mix that fits your goals.
Or call (800) 707-2697 · info@netembark.com
Disclaimer
These calculators give estimates only. They are not a quote, a proposal or a guarantee of costs, clicks, leads, sales or any other result. Real numbers change: actual results vary with competition, location, seasonality, ad quality, your website and follow-up, and changes the ad platforms make, and they can be higher or lower than shown. Benchmark figures (cost per click, cost per lead, click-through and conversion rates) are third-party averages as of the date stated with each source. They are not Google or Meta prices, and they will change. Netembark’s 12–16% conversion rate is an average across its paid ad campaigns, where a conversion is a phone call, form submission or booked consultation. It is not a guarantee for any business. Budgets shown are ad spend paid directly to the advertising platform (Google or Meta) only.