Google Ads for Real Estate Agents and Brokerages
We help real estate agents, teams and brokerages generate buyer and seller leads with Google Ads, Meta and SEO.
Reach buyers and sellers in your market
Buyers and sellers search by neighborhood, home value and agent. We target both sides.
- Seller and home value campaigns
- Buyer and neighborhood campaigns
- Meta campaigns within housing ad rules
- Lead tracking
Marketing services for real estate agents
Paid Google services first, backed by the channels that support them. We focus on marketing that produces leads and sales.
Google Ads / PPC search
Search campaigns built on the high-intent keywords real estate agents customers type when they are ready to act, with tight negative keywords to cut wasted clicks.
Google Ads management →Performance Max
Performance Max campaigns that reach buyers across Search, YouTube, Display, Gmail and Maps, fed with strong assets and your real conversion data.
Google Ads management →Paid & managed social
Meta (Facebook and Instagram) ads and managed social media that build demand and retarget visitors who did not convert.
Social media marketing →SEO & AEO
Search engine and answer engine optimization so real estate agents show up in Google results, AI Overviews and AI assistants when buyers research.
SEO & AEO services →Landing pages & websites
Fast, focused landing pages and websites written to convert paid and organic traffic into calls, forms and sales.
Website design →Conversion tracking & reporting
Call, form, booking and sale tracking set up correctly, with clear reporting you can check in your own accounts.
Google Ads management →What makes marketing for real estate agents hard, and how we handle it
Housing ad rules
Special targeting limits apply.
How we solve it: Targeting that follows housing ad policies.
Portal competition
Large listing portals dominate search.
How we solve it: Neighborhood and seller-focused campaigns.
Lead quality
Many early-stage leads.
How we solve it: Qualifying pages and follow-up campaigns.
How we run Google Ads for real estate agents
Seller leads first
Home value and “sell my house” searches bring listing opportunities, usually the most valuable leads for an agent. We build dedicated seller campaigns with a home valuation offer.
Buyer and neighborhood searches
Buyers search by neighborhood, school district and home type. Campaigns and landing pages built around your market help you capture buyers early.
Meta for local reach
Meta ads reach homeowners and renters in your area before they search, and retarget people who visited your listings or valuation page.
Want more buyer and seller leads?
Book a free strategy call with a Google Premier Partner team. We reply the same business day.
Our process
Connect
A call with a certified strategist about your goals, markets and what a good lead or sale is worth to you.
Audit & plan
We review your current accounts, tracking and landing pages, then build an Action Plan for real estate agents.
Launch & track
Campaigns go live with conversion tracking in place, so calls, forms and sales are measured.
Optimize & report
Active management: search terms, bids, ads and pages improved continuously, with reporting you can check in your own accounts.
Numbers Don’t Lie!
- Since 2009
- Fortune 5000 Company
- Top 1% of digital marketing agencies
Our paid ad campaigns average a 12–16% conversion rate. That is an average across accounts, not a guarantee; results vary by industry, market and offer.
* Best result in an e-commerce Google Ads account; results vary by account.
Frequently asked questions
Do you follow housing ad rules?
Yes. Campaigns follow Google and Meta housing advertising policies.
Can you generate seller leads?
Yes. Seller and home value campaigns are a core focus.
Do you require a long-term contract?
No. Paid ads (Google Ads, Microsoft Ads, paid social and ChatGPT Ads) are month to month with no long-term contracts. SEO has a 3-month minimum because organic results take time to build.
What results can we expect?
Our paid ad campaigns average a 12–16% conversion rate across accounts. That is an average, not a guarantee; your results depend on your market, offer, budget and website. We set up conversion tracking first so you can see exactly what the campaigns produce.
How quickly will we hear back?
We reply the same business day. Book a call or phone (800) 707-2697 to talk about marketing for real estate agents.
More Professional Services pages
Talk to our professional services marketing team
Paid ads are month to month. Call (800) 707-2697 or book a call.