Google Ads for Insurance Agencies
We help independent and captive insurance agencies generate quote requests with Google Ads, Microsoft Ads and local SEO.
Win quote searches locally
Insurance shoppers compare quotes. We make sure your agency is in the comparison.
- Auto, home, life and business insurance campaigns
- Quote request landing pages
- Local SEO
- Call and quote tracking
Marketing services for insurance agencies
Paid Google services first, backed by the channels that support them. We focus on marketing that produces leads and sales.
Google Ads / PPC search
Search campaigns built on the high-intent keywords insurance agencies customers type when they are ready to act, with tight negative keywords to cut wasted clicks.
Google Ads management →Microsoft Ads
Microsoft Advertising (Bing) campaigns that reach an additional search audience alongside Google.
Google Ads management →Local Services Ads
Google Local Services Ads setup and management where your category is eligible, so you appear at the top of local results and pay for leads, not clicks.
Google Ads management →SEO & AEO
Search engine and answer engine optimization so insurance agencies show up in Google results, AI Overviews and AI assistants when buyers research.
SEO & AEO services →Landing pages & websites
Fast, focused landing pages and websites written to convert paid and organic traffic into calls, forms and sales.
Website design →Conversion tracking & reporting
Call, form, booking and sale tracking set up correctly, with clear reporting you can check in your own accounts.
Google Ads management →What makes marketing for insurance agencies hard, and how we handle it
National carrier competition
Big brands dominate.
How we solve it: Local, personal-service messaging.
Competitive keywords
Insurance terms are heavily contested.
How we solve it: Line-of-business focus and negatives.
Quote abandonment
Long forms lose leads.
How we solve it: Short quote forms and call options.
How we run Google Ads for insurance agencies
Campaigns by line of business
Auto, home, commercial, life and health insurance each have different value and competition. We split campaigns by line so budget follows the policies your agency wants to write.
Competing with national carriers
Big carriers spend heavily on generic terms. We focus on local searches, independent-agent advantages and specific coverage needs where a local agency wins.
Quotes and calls tracked
We track quote requests and calls by line of business, so you can see which campaigns bring policies, not just clicks.
Want more quote requests?
Book a free strategy call with a Google Premier Partner team. We reply the same business day.
Our process
Connect
A call with a certified strategist about your goals, markets and what a good lead or sale is worth to you.
Audit & plan
We review your current accounts, tracking and landing pages, then build an Action Plan for insurance agencies.
Launch & track
Campaigns go live with conversion tracking in place, so calls, forms and sales are measured.
Optimize & report
Active management: search terms, bids, ads and pages improved continuously, with reporting you can check in your own accounts.
Numbers Don’t Lie!
- Since 2009
- Fortune 5000 Company
- Top 1% of digital marketing agencies
Our paid ad campaigns average a 12–16% conversion rate. That is an average across accounts, not a guarantee; results vary by industry, market and offer.
* Best result in an e-commerce Google Ads account; results vary by account.
Frequently asked questions
Can you focus on specific lines?
Yes. Each line of insurance can have its own campaign.
Do you track quote requests?
Yes, along with calls.
Do you require a long-term contract?
No. Paid ads (Google Ads, Microsoft Ads, paid social and ChatGPT Ads) are month to month with no long-term contracts. SEO has a 3-month minimum because organic results take time to build.
What results can we expect?
Our paid ad campaigns average a 12–16% conversion rate across accounts. That is an average, not a guarantee; your results depend on your market, offer, budget and website. We set up conversion tracking first so you can see exactly what the campaigns produce.
How quickly will we hear back?
We reply the same business day. Book a call or phone (800) 707-2697 to talk about marketing for insurance agencies.
More Professional Services pages
Talk to our professional services marketing team
Paid ads are month to month. Call (800) 707-2697 or book a call.