Google Ads for Accountants and CPA Firms
We help accounting and CPA firms win tax, bookkeeping and advisory clients with Google Ads, Microsoft Ads and SEO.
Win tax season and year-round clients
Tax season brings urgency, but year-round bookkeeping and advisory clients are worth more. We target both.
- Tax, bookkeeping and advisory campaigns
- Business owner targeting
- Microsoft Ads
- Inquiry tracking
Marketing services for accounting firms
Paid Google services first, backed by the channels that support them. We focus on marketing that produces leads and sales.
Google Ads / PPC search
Search campaigns built on the high-intent keywords accounting firms customers type when they are ready to act, with tight negative keywords to cut wasted clicks.
Google Ads management →Microsoft Ads
Microsoft Advertising (Bing) campaigns that reach an additional search audience alongside Google.
Google Ads management →SEO & AEO
Search engine and answer engine optimization so accounting firms show up in Google results, AI Overviews and AI assistants when buyers research.
SEO & AEO services →ChatGPT Ads
Ads in ChatGPT conversations, an emerging channel for reaching buyers while they ask an AI assistant for recommendations.
Google Ads management →Landing pages & websites
Fast, focused landing pages and websites written to convert paid and organic traffic into calls, forms and sales.
Website design →Conversion tracking & reporting
Call, form, booking and sale tracking set up correctly, with clear reporting you can check in your own accounts.
Google Ads management →What makes marketing for accounting firms hard, and how we handle it
Tax season crunch
Short window of demand.
How we solve it: Pre-planned seasonal campaigns.
DIY software
Clients try software first.
How we solve it: Ads that show the value of a CPA.
Business vs individual
Different values.
How we solve it: Separate campaigns.
How we run Google Ads for accountants
Tax season and year-round services
Individual tax prep peaks in the first months of the year, while bookkeeping, payroll and advisory clients search year-round. We shift budgets with the calendar and keep higher-value business services running all year.
Business owners versus individuals
A small business looking for a bookkeeper is worth more over time than a one-time return. We separate campaigns and landing pages so the firm attracts the client mix it wants.
Microsoft Ads for business decision-makers
Business owners and finance managers often use desktop search at work, which makes Microsoft Ads a cost-effective addition for CPA firms.
Want more new clients?
Book a free strategy call with a Google Premier Partner team. We reply the same business day.
Our process
Connect
A call with a certified strategist about your goals, markets and what a good lead or sale is worth to you.
Audit & plan
We review your current accounts, tracking and landing pages, then build an Action Plan for accounting firms.
Launch & track
Campaigns go live with conversion tracking in place, so calls, forms and sales are measured.
Optimize & report
Active management: search terms, bids, ads and pages improved continuously, with reporting you can check in your own accounts.
Numbers Don’t Lie!
- Since 2009
- Fortune 5000 Company
- Top 1% of digital marketing agencies
Our paid ad campaigns average a 12–16% conversion rate. That is an average across accounts, not a guarantee; results vary by industry, market and offer.
* Best result in an e-commerce Google Ads account; results vary by account.
Frequently asked questions
Can you promote bookkeeping services?
Yes. Year-round services get their own campaigns.
Do you work with small CPA firms?
Yes.
Do you require a long-term contract?
No. Paid ads (Google Ads, Microsoft Ads, paid social and ChatGPT Ads) are month to month with no long-term contracts. SEO has a 3-month minimum because organic results take time to build.
What results can we expect?
Our paid ad campaigns average a 12–16% conversion rate across accounts. That is an average, not a guarantee; your results depend on your market, offer, budget and website. We set up conversion tracking first so you can see exactly what the campaigns produce.
How quickly will we hear back?
We reply the same business day. Book a call or phone (800) 707-2697 to talk about marketing for accounting firms.
More Professional Services pages
Talk to our professional services marketing team
Paid ads are month to month. Call (800) 707-2697 or book a call.