Google Ads for Estate Planning and Probate Attorneys
We help estate planning and probate firms reach families planning ahead, with Google Ads, Microsoft Ads and SEO & AEO.
Reach planners and families
Estate planning clients research carefully. We meet them with clear, helpful content and ads.
- Wills, trusts and probate campaigns
- Microsoft Ads to widen search reach
- Seminar and workshop promotion
- Consultation tracking
Marketing services for estate planning firms
Paid Google services first, backed by the channels that support them. We focus on marketing that produces leads and sales.
Google Ads / PPC search
Search campaigns built on the high-intent keywords estate planning firms customers type when they are ready to act, with tight negative keywords to cut wasted clicks.
Google Ads management →Microsoft Ads
Microsoft Advertising (Bing) campaigns that reach an additional search audience alongside Google.
Google Ads management →SEO & AEO
Search engine and answer engine optimization so estate planning firms show up in Google results, AI Overviews and AI assistants when buyers research.
SEO & AEO services →ChatGPT Ads
Ads in ChatGPT conversations, an emerging channel for reaching buyers while they ask an AI assistant for recommendations.
Google Ads management →Paid & managed social
Meta (Facebook and Instagram) ads and managed social media that build demand and retarget visitors who did not convert.
Social media marketing →Conversion tracking & reporting
Call, form, booking and sale tracking set up correctly, with clear reporting you can check in your own accounts.
Google Ads management →What makes marketing for estate planning firms hard, and how we handle it
Long research periods
Clients take time to decide.
How we solve it: Retargeting and helpful content.
Different search habits
Many clients search on Bing as well as Google.
How we solve it: Microsoft Ads and clear landing pages.
DIY competition
Online will services.
How we solve it: Ads that explain the value of an attorney.
How we run Google Ads for estate planning attorneys
Wills, trusts and probate
Planning ahead and dealing with a loved one’s estate are very different searches. We separate estate planning from probate and trust administration so each audience sees the right message.
Reaching older adults and their children
Microsoft Ads reaches older desktop users, while adult children often research on mobile. We cover both, and offer seminar or consultation sign-ups where your firm hosts them.
Educational content for AI answers
Clear answers about wills, trusts and probate help your firm appear in Google results and AI assistants, where people often start researching estate planning.
Want more consultations?
Book a free strategy call with a Google Premier Partner team. We reply the same business day.
Our process
Connect
A call with a certified strategist about your goals, markets and what a good lead or sale is worth to you.
Audit & plan
We review your current accounts, tracking and landing pages, then build an Action Plan for estate planning firms.
Launch & track
Campaigns go live with conversion tracking in place, so calls, forms and sales are measured.
Optimize & report
Active management: search terms, bids, ads and pages improved continuously, with reporting you can check in your own accounts.
Numbers Don’t Lie!
- Since 2009
- Fortune 5000 Company
- Top 1% of digital marketing agencies
Our paid ad campaigns average a 12–16% conversion rate. That is an average across accounts, not a guarantee; results vary by industry, market and offer.
* Best result in an e-commerce Google Ads account; results vary by account.
Frequently asked questions
Can you promote estate planning seminars?
Yes. We run event campaigns and track registrations.
Is Microsoft Ads useful here?
Often, yes. We test it alongside Google Ads.
Do you require a long-term contract?
No. Paid ads (Google Ads, Microsoft Ads, paid social and ChatGPT Ads) are month to month with no long-term contracts. SEO has a 3-month minimum because organic results take time to build.
What results can we expect?
Our paid ad campaigns average a 12–16% conversion rate across accounts. That is an average, not a guarantee; your results depend on your market, offer, budget and website. We set up conversion tracking first so you can see exactly what the campaigns produce.
How quickly will we hear back?
We reply the same business day. Book a call or phone (800) 707-2697 to talk about marketing for estate planning firms.
More Legal Services pages
Talk to our legal services marketing team
Paid ads are month to month. Call (800) 707-2697 or book a call.