Google Ads for Criminal Defense Attorneys
We help criminal defense attorneys be found fast when someone needs help, with call-focused Google Ads and local SEO.
Be there in the first hours
Defense searches are urgent, often at night. Call-focused ads and schedules matched to your availability matter.
- Charge-specific campaigns: DUI, drug, assault
- After-hours call campaigns
- Local Services Ads
- Call tracking
Marketing services for criminal defense firms
Paid Google services first, backed by the channels that support them. We focus on marketing that produces leads and sales.
Google Ads / PPC search
Search campaigns built on the high-intent keywords criminal defense firms customers type when they are ready to act, with tight negative keywords to cut wasted clicks.
Google Ads management →Local Services Ads
Google Local Services Ads setup and management where your category is eligible, so you appear at the top of local results and pay for leads, not clicks.
Google Ads management →Microsoft Ads
Microsoft Advertising (Bing) campaigns that reach an additional search audience alongside Google.
Google Ads management →SEO & AEO
Search engine and answer engine optimization so criminal defense firms show up in Google results, AI Overviews and AI assistants when buyers research.
SEO & AEO services →Landing pages & websites
Fast, focused landing pages and websites written to convert paid and organic traffic into calls, forms and sales.
Website design →Conversion tracking & reporting
Call, form, booking and sale tracking set up correctly, with clear reporting you can check in your own accounts.
Google Ads management →What makes marketing for criminal defense firms hard, and how we handle it
Urgent, after-hours need
Calls come at all hours.
How we solve it: Ad schedules matched to when you answer.
Jurisdiction
Out-of-area calls waste spend.
How we solve it: Court and county-level targeting.
Charge types
Different charges, different value.
How we solve it: Campaigns by charge type.
How we run Google Ads for criminal defense attorneys
Call-first, around the clock
Arrests happen at night and on weekends. Call-only and call-focused ads, scheduled to match when your phones are answered, make it easy for a worried family member to reach you right away.
Charge-specific campaigns
DUI, drug charges, assault and white-collar matters each get their own keywords and ads, so a person searching for a DUI lawyer sees a DUI-focused message.
Courthouse-area targeting
We target the counties and courts where you practice and exclude areas you don’t serve, so every call is a potential client you can actually represent.
Want more urgent consultations?
Book a free strategy call with a Google Premier Partner team. We reply the same business day.
Our process
Connect
A call with a certified strategist about your goals, markets and what a good lead or sale is worth to you.
Audit & plan
We review your current accounts, tracking and landing pages, then build an Action Plan for criminal defense firms.
Launch & track
Campaigns go live with conversion tracking in place, so calls, forms and sales are measured.
Optimize & report
Active management: search terms, bids, ads and pages improved continuously, with reporting you can check in your own accounts.
Numbers Don’t Lie!
- Since 2009
- Fortune 5000 Company
- Top 1% of digital marketing agencies
Our paid ad campaigns average a 12–16% conversion rate. That is an average across accounts, not a guarantee; results vary by industry, market and offer.
* Best result in an e-commerce Google Ads account; results vary by account.
Frequently asked questions
Can you run ads at night?
Yes, if you or an answering service can take calls.
Can you target specific charges?
Yes. Each charge type can have its own campaign.
Do you require a long-term contract?
No. Paid ads (Google Ads, Microsoft Ads, paid social and ChatGPT Ads) are month to month with no long-term contracts. SEO has a 3-month minimum because organic results take time to build.
What results can we expect?
Our paid ad campaigns average a 12–16% conversion rate across accounts. That is an average, not a guarantee; your results depend on your market, offer, budget and website. We set up conversion tracking first so you can see exactly what the campaigns produce.
How quickly will we hear back?
We reply the same business day. Book a call or phone (800) 707-2697 to talk about marketing for criminal defense firms.
More Legal Services pages
Talk to our legal services marketing team
Paid ads are month to month. Call (800) 707-2697 or book a call.