Google Ads for Family Law and Divorce Attorneys
We help family law firms reach people facing divorce, custody and support issues with careful, compassionate Google Ads and SEO.
Reach people at a difficult moment
Family law clients search privately and carefully. We build respectful ads and pages that earn the consultation.
- Divorce, custody and support campaigns
- Local Services Ads
- AEO for family law questions
- Consultation tracking
Marketing services for family law firms
Paid Google services first, backed by the channels that support them. We focus on marketing that produces leads and sales.
Google Ads / PPC search
Search campaigns built on the high-intent keywords family law firms customers type when they are ready to act, with tight negative keywords to cut wasted clicks.
Google Ads management →Local Services Ads
Google Local Services Ads setup and management where your category is eligible, so you appear at the top of local results and pay for leads, not clicks.
Google Ads management →SEO & AEO
Search engine and answer engine optimization so family law firms show up in Google results, AI Overviews and AI assistants when buyers research.
SEO & AEO services →ChatGPT Ads
Ads in ChatGPT conversations, an emerging channel for reaching buyers while they ask an AI assistant for recommendations.
Google Ads management →Landing pages & websites
Fast, focused landing pages and websites written to convert paid and organic traffic into calls, forms and sales.
Website design →Conversion tracking & reporting
Call, form, booking and sale tracking set up correctly, with clear reporting you can check in your own accounts.
Google Ads management →What makes marketing for family law firms hard, and how we handle it
Sensitive searches
Clients need discretion.
How we solve it: Respectful ad copy and clear next steps.
Information-only searches
Many want general information.
How we solve it: Qualifying pages and negatives.
Local focus
Clients want local attorneys.
How we solve it: County-level targeting.
How we run Google Ads for family law attorneys
Divorce, custody and support
People going through divorce, custody disputes or support modifications search with different urgency. We build campaigns for each so ads and pages speak to that specific situation with care.
Discreet, respectful messaging
Family law clients are stressed and private. Ads and landing pages are written to be calm, clear and confidential, encouraging a consultation without pressure.
Filtering free-help searches
Searches for free legal aid, DIY divorce forms and court records rarely become clients. Negative keywords keep spend on people ready to hire an attorney.
Want more consultations?
Book a free strategy call with a Google Premier Partner team. We reply the same business day.
Our process
Connect
A call with a certified strategist about your goals, markets and what a good lead or sale is worth to you.
Audit & plan
We review your current accounts, tracking and landing pages, then build an Action Plan for family law firms.
Launch & track
Campaigns go live with conversion tracking in place, so calls, forms and sales are measured.
Optimize & report
Active management: search terms, bids, ads and pages improved continuously, with reporting you can check in your own accounts.
Numbers Don’t Lie!
- Since 2009
- Fortune 5000 Company
- Top 1% of digital marketing agencies
Our paid ad campaigns average a 12–16% conversion rate. That is an average across accounts, not a guarantee; results vary by industry, market and offer.
* Best result in an e-commerce Google Ads account; results vary by account.
Frequently asked questions
Can you target by county?
Yes. Campaigns can target the counties where you practice.
Do you write the ad copy?
Yes, and you review it before launch.
Do you require a long-term contract?
No. Paid ads (Google Ads, Microsoft Ads, paid social and ChatGPT Ads) are month to month with no long-term contracts. SEO has a 3-month minimum because organic results take time to build.
What results can we expect?
Our paid ad campaigns average a 12–16% conversion rate across accounts. That is an average, not a guarantee; your results depend on your market, offer, budget and website. We set up conversion tracking first so you can see exactly what the campaigns produce.
How quickly will we hear back?
We reply the same business day. Book a call or phone (800) 707-2697 to talk about marketing for family law firms.
More Legal Services pages
Talk to our legal services marketing team
Paid ads are month to month. Call (800) 707-2697 or book a call.