Google Ads for Personal Injury Lawyers
We help personal injury firms generate qualified case inquiries with Google Ads, Local Services Ads and SEO & AEO, with every call tracked.
Compete in the most contested legal market
PI keywords are extremely competitive. We focus on case types and areas where you can win.
- Case-type campaigns: auto, truck, slip and fall
- Local Services Ads
- Call tracking and intake review
- SEO & AEO content
Marketing services for personal injury firms
Paid Google services first, backed by the channels that support them. We focus on marketing that produces leads and sales.
Google Ads / PPC search
Search campaigns built on the high-intent keywords personal injury firms customers type when they are ready to act, with tight negative keywords to cut wasted clicks.
Google Ads management →Local Services Ads
Google Local Services Ads setup and management where your category is eligible, so you appear at the top of local results and pay for leads, not clicks.
Google Ads management →Microsoft Ads
Microsoft Advertising (Bing) campaigns that reach an additional search audience alongside Google.
Google Ads management →SEO & AEO
Search engine and answer engine optimization so personal injury firms show up in Google results, AI Overviews and AI assistants when buyers research.
SEO & AEO services →Landing pages & websites
Fast, focused landing pages and websites written to convert paid and organic traffic into calls, forms and sales.
Website design →Conversion tracking & reporting
Call, form, booking and sale tracking set up correctly, with clear reporting you can check in your own accounts.
Google Ads management →What makes marketing for personal injury firms hard, and how we handle it
Extreme competition
Big firms outbid everyone.
How we solve it: Case-type and geographic focus with strong negatives.
Low-value calls
Calls without a viable case.
How we solve it: Qualifying ads and intake feedback.
Call handling
Missed calls lose cases.
How we solve it: Call tracking that reveals missed and after-hours calls.
How we run Google Ads for personal injury lawyers
Campaigns by case type
Car accidents, truck accidents, slip and fall and workplace injuries have different values and search patterns. We separate them so your budget follows the cases your firm wants most.
Screening out low-quality inquiries
Personal injury search attracts property-damage-only claims, people looking for other firms and job seekers. Negative keywords, call screening data and your intake feedback keep the account focused on signed cases.
Local Services Ads and intake speed
Local Services Ads put your firm above the regular ads with a Google screened badge. They pay per lead, so fast intake response matters, and we help you track and dispute invalid leads.
Want more case inquiries?
Book a free strategy call with a Google Premier Partner team. We reply the same business day.
Our process
Connect
A call with a certified strategist about your goals, markets and what a good lead or sale is worth to you.
Audit & plan
We review your current accounts, tracking and landing pages, then build an Action Plan for personal injury firms.
Launch & track
Campaigns go live with conversion tracking in place, so calls, forms and sales are measured.
Optimize & report
Active management: search terms, bids, ads and pages improved continuously, with reporting you can check in your own accounts.
Numbers Don’t Lie!
- Since 2009
- Fortune 5000 Company
- Top 1% of digital marketing agencies
Our paid ad campaigns average a 12–16% conversion rate. That is an average across accounts, not a guarantee; results vary by industry, market and offer.
* Best result in an e-commerce Google Ads account; results vary by account.
Frequently asked questions
Can you focus on specific case types?
Yes. We build campaigns for the case types you want most.
Do you track signed cases?
We track calls and forms, and can import intake outcomes where your systems allow.
Do you require a long-term contract?
No. Paid ads (Google Ads, Microsoft Ads, paid social and ChatGPT Ads) are month to month with no long-term contracts. SEO has a 3-month minimum because organic results take time to build.
What results can we expect?
Our paid ad campaigns average a 12–16% conversion rate across accounts. That is an average, not a guarantee; your results depend on your market, offer, budget and website. We set up conversion tracking first so you can see exactly what the campaigns produce.
How quickly will we hear back?
We reply the same business day. Book a call or phone (800) 707-2697 to talk about marketing for personal injury firms.
More Legal Services pages
Talk to our legal services marketing team
Paid ads are month to month. Call (800) 707-2697 or book a call.