Google Ads for Hotels: Grow Direct Bookings
We help hotels, inns and resorts win direct bookings with Google Ads, Performance Max, SEO and Meta campaigns.
Own your guests’ booking journey
Guests compare on booking sites, then often search the hotel name. We make sure they book with you.
- Brand defense campaigns
- Destination and event-driven campaigns
- Meta campaigns for travelers
- Booking engine tracking
Marketing services for hotels
Paid Google services first, backed by the channels that support them. We focus on marketing that produces leads and sales.
Google Ads / PPC search
Search campaigns built on the high-intent keywords hotels customers type when they are ready to act, with tight negative keywords to cut wasted clicks.
Google Ads management →Performance Max
Performance Max campaigns that reach buyers across Search, YouTube, Display, Gmail and Maps, fed with strong assets and your real conversion data.
Google Ads management →Microsoft Ads
Microsoft Advertising (Bing) campaigns that reach an additional search audience alongside Google.
Google Ads management →Paid & managed social
Meta (Facebook and Instagram) ads and managed social media that build demand and retarget visitors who did not convert.
Social media marketing →SEO & AEO
Search engine and answer engine optimization so hotels show up in Google results, AI Overviews and AI assistants when buyers research.
SEO & AEO services →Conversion tracking & reporting
Call, form, booking and sale tracking set up correctly, with clear reporting you can check in your own accounts.
Google Ads management →What makes marketing for hotels hard, and how we handle it
Booking-site competition
Third parties bid on your name.
How we solve it: Brand campaigns and direct-booking offers.
Booking engine tracking
Separate systems break tracking.
How we solve it: Cross-domain conversion tracking.
Seasonality
Slow seasons hurt.
How we solve it: Offer-led campaigns for soft dates.
How we run Google Ads for hotels
Brand protection against OTAs
Online travel agencies bid on your hotel name and take a commission on each booking. Brand campaigns put your direct-booking link first, often at a low cost per click.
Destination and occasion searches
Travelers search for “hotels near the convention center” or “beach resort weekend getaway.” We build campaigns around your location, events and amenities to reach guests who haven’t picked a hotel yet.
Booking-engine tracking
We connect conversion tracking to your booking engine so we can see actual reservations and revenue by campaign, not just clicks to the booking page.
Want more direct bookings?
Book a free strategy call with a Google Premier Partner team. We reply the same business day.
Our process
Connect
A call with a certified strategist about your goals, markets and what a good lead or sale is worth to you.
Audit & plan
We review your current accounts, tracking and landing pages, then build an Action Plan for hotels.
Launch & track
Campaigns go live with conversion tracking in place, so calls, forms and sales are measured.
Optimize & report
Active management: search terms, bids, ads and pages improved continuously, with reporting you can check in your own accounts.
Numbers Don’t Lie!
- Since 2009
- Fortune 5000 Company
- Top 1% of digital marketing agencies
Our paid ad campaigns average a 12–16% conversion rate. That is an average across accounts, not a guarantee; results vary by industry, market and offer.
* Best result in an e-commerce Google Ads account; results vary by account.
Frequently asked questions
Can you track bookings in our booking engine?
In most cases, yes. We set up cross-domain tracking where the booking engine allows.
Do brand campaigns matter?
Yes. They help capture guests who already know your name.
Do you require a long-term contract?
No. Paid ads (Google Ads, Microsoft Ads, paid social and ChatGPT Ads) are month to month with no long-term contracts. SEO has a 3-month minimum because organic results take time to build.
What results can we expect?
Our paid ad campaigns average a 12–16% conversion rate across accounts. That is an average, not a guarantee; your results depend on your market, offer, budget and website. We set up conversion tracking first so you can see exactly what the campaigns produce.
How quickly will we hear back?
We reply the same business day. Book a call or phone (800) 707-2697 to talk about marketing for hotels.
Talk to our hospitality marketing team
Paid ads are month to month. Call (800) 707-2697 or book a call.