Google Ads for Online Stores and Shopify Retailers
We help Shopify and other online stores grow sales with Google Shopping, Performance Max and paid social, managed for return on ad spend.
Turn your catalog into profitable campaigns
Your product feed is your ad. We optimize it, structure campaigns by product performance and bid toward ROAS.
- Merchant Center and feed setup
- Shopping and Performance Max campaigns
- Retargeting on Meta
- Purchase and revenue tracking
Marketing services for online stores
Paid Google services first, backed by the channels that support them. We focus on marketing that produces leads and sales.
Google Shopping
Product feed optimization and Shopping campaigns that put your products, prices and images in front of shoppers searching to buy.
Google Ads management →Performance Max
Performance Max campaigns that reach buyers across Search, YouTube, Display, Gmail and Maps, fed with strong assets and your real conversion data.
Google Ads management →Google Ads / PPC search
Search campaigns built on the high-intent keywords online stores customers type when they are ready to act, with tight negative keywords to cut wasted clicks.
Google Ads management →Microsoft Ads
Microsoft Advertising (Bing) campaigns that reach an additional search audience alongside Google.
Google Ads management →Paid & managed social
Meta (Facebook and Instagram) ads and managed social media that build demand and retarget visitors who did not convert.
Social media marketing →Conversion tracking & reporting
Call, form, booking and sale tracking set up correctly, with clear reporting you can check in your own accounts.
Google Ads management →What makes marketing for online stores hard, and how we handle it
Feed errors and disapprovals
Products get rejected or never show.
How we solve it: Merchant Center fixes and ongoing feed monitoring.
All products treated the same
Best sellers starve while weak products spend.
How we solve it: Segmentation by performance and margin.
Tracking gaps
Sales not recorded correctly.
How we solve it: Verified purchase and revenue tracking.
How we run Google Ads for online stores
Shopify and platform feeds done right
Your product feed is the foundation of Shopping and Performance Max. We fix titles, product types, GTINs and custom labels so Google understands what you sell and so we can group products by margin and best-sellers.
Separating brand from prospecting
Branded searches look great in reports but would often convert anyway. We separate branded, non-branded and remarketing traffic so you can see the true cost of acquiring a new customer.
Retargeting across Meta and Google
Most shoppers don’t buy on their first visit. Dynamic retargeting on Meta and Google shows them the exact products they viewed, with frequency caps so ads remind rather than annoy.
Want more profitable online sales?
Book a free strategy call with a Google Premier Partner team. We reply the same business day.
Our process
Connect
A call with a certified strategist about your goals, markets and what a good lead or sale is worth to you.
Audit & plan
We review your current accounts, tracking and landing pages, then build an Action Plan for online stores.
Launch & track
Campaigns go live with conversion tracking in place, so calls, forms and sales are measured.
Optimize & report
Active management: search terms, bids, ads and pages improved continuously, with reporting you can check in your own accounts.
E-commerce Google Ads results
A real Netembark e-commerce Google Ads account.
Rug Engine, e-commerce Google Ads
Steady, profitable online sales from Google Ads on a modest monthly budget.
Google Ads data. 90-day figures: Jul 14–Oct 11, 2026. Monthly chart: Oct 2025–Sep 2026. Results vary by account.
Numbers Don’t Lie!
- Since 2009
- Fortune 5000 Company
- Top 1% of digital marketing agencies
Our paid ad campaigns average a 12–16% conversion rate. That is an average across accounts, not a guarantee; results vary by industry, market and offer.
* Best result in an e-commerce Google Ads account; results vary by account. See case studies
Frequently asked questions
Do you work with Shopify stores?
Yes, and with other e-commerce platforms. We connect your store to Google Merchant Center and set up tracking.
Can you fix Merchant Center issues?
Yes. Feed and policy fixes are part of setup.
Do you require a long-term contract?
No. Paid ads (Google Ads, Microsoft Ads, paid social and ChatGPT Ads) are month to month with no long-term contracts. SEO has a 3-month minimum because organic results take time to build.
What results can we expect?
Our paid ad campaigns average a 12–16% conversion rate across accounts. That is an average, not a guarantee; your results depend on your market, offer, budget and website. We set up conversion tracking first so you can see exactly what the campaigns produce.
How quickly will we hear back?
We reply the same business day. Book a call or phone (800) 707-2697 to talk about marketing for online stores.
More E-commerce & Retail pages
Talk to our e-commerce & retail marketing team
Paid ads are month to month. Call (800) 707-2697 or book a call.