Google Ads for Collision Repair and Body Shops
After an accident, drivers search for a body shop they can trust. We help collision centers win those searches and turn them into estimates.
Win the after-accident search
Collision searches spike after accidents and bad weather. We make sure your shop shows up with the right message about estimates, insurance claims and quality work.
- Collision, dent and paint campaigns
- Estimate-request landing pages
- Local SEO for every location
- Call and estimate tracking
Marketing services for collision and body shops
Paid Google services first, backed by the channels that support them. We focus on marketing that produces leads and sales.
Google Ads / PPC search
Search campaigns built on the high-intent keywords collision and body shops customers type when they are ready to act, with tight negative keywords to cut wasted clicks.
Google Ads management →Local Services Ads
Google Local Services Ads setup and management where your category is eligible, so you appear at the top of local results and pay for leads, not clicks.
Google Ads management →SEO & AEO
Search engine and answer engine optimization so collision and body shops show up in Google results, AI Overviews and AI assistants when buyers research.
SEO & AEO services →Paid & managed social
Meta (Facebook and Instagram) ads and managed social media that build demand and retarget visitors who did not convert.
Social media marketing →Landing pages & websites
Fast, focused landing pages and websites written to convert paid and organic traffic into calls, forms and sales.
Website design →Conversion tracking & reporting
Call, form, booking and sale tracking set up correctly, with clear reporting you can check in your own accounts.
Google Ads management →What makes marketing for collision and body shops hard, and how we handle it
Insurance-directed customers
Many drivers think they must use the insurer’s preferred shop.
How we solve it: Ads and pages that explain how you work with insurance claims.
Weather-driven demand
Hail and winter storms create sudden spikes.
How we solve it: Budgets and ads that scale quickly when demand jumps.
Trust before the estimate
Drivers want proof of quality.
How we solve it: Landing pages that show certifications, warranties and reviews.
How we run Google Ads for collision repair and body shops
Catching drivers right after an accident
Collision searches are urgent and emotional: “body shop near me,” “dent repair,” “bumper replacement.” We build tight local campaigns around these terms with ads that answer the two big questions, whether you work with their insurer and how fast they get an estimate.
Estimates, not just clicks
We track photo-estimate submissions, estimate calls and appointment requests separately so we can see which campaigns produce real repair orders, and we exclude searches for DIY parts and paint supplies.
Reviews and reputation
Drivers compare body shops on reviews more than almost anything else. Our SEO and Business Profile work supports the paid campaigns so your shop looks trustworthy at the moment a stressed driver is deciding.
Want more repair estimates?
Book a free strategy call with a Google Premier Partner team. We reply the same business day.
Our process
Connect
A call with a certified strategist about your goals, markets and what a good lead or sale is worth to you.
Audit & plan
We review your current accounts, tracking and landing pages, then build an Action Plan for collision and body shops.
Launch & track
Campaigns go live with conversion tracking in place, so calls, forms and sales are measured.
Optimize & report
Active management: search terms, bids, ads and pages improved continuously, with reporting you can check in your own accounts.
Numbers Don’t Lie!
- Since 2009
- Fortune 5000 Company
- Top 1% of digital marketing agencies
Our paid ad campaigns average a 12–16% conversion rate. That is an average across accounts, not a guarantee; results vary by industry, market and offer.
* Best result in an e-commerce Google Ads account; results vary by account.
Frequently asked questions
Can you track estimate requests?
Yes. We track calls, estimate forms and photo-upload requests as conversions.
Do you handle multiple locations?
Yes. Each location gets its own targeting and reporting.
Do you require a long-term contract?
No. Paid ads (Google Ads, Microsoft Ads, paid social and ChatGPT Ads) are month to month with no long-term contracts. SEO has a 3-month minimum because organic results take time to build.
What results can we expect?
Our paid ad campaigns average a 12–16% conversion rate across accounts. That is an average, not a guarantee; your results depend on your market, offer, budget and website. We set up conversion tracking first so you can see exactly what the campaigns produce.
How quickly will we hear back?
We reply the same business day. Book a call or phone (800) 707-2697 to talk about marketing for collision and body shops.
More Automotive pages
Talk to our automotive marketing team
Paid ads are month to month. Call (800) 707-2697 or book a call.