Law Firm Marketing: Google Ads, Local Services Ads & SEO for Attorneys
Personal injury, family law, criminal defense, estate planning and immigration firms use our Google Ads, Local Services Ads and SEO & AEO to generate qualified case inquiries.
Legal clicks are competitive, so every one must count
Legal keywords are among the most competitive on Google. We focus spend on high-intent searches in your practice areas and track every call and form so you know what each inquiry costs to acquire.
- Practice-area search campaigns
- Local Services Ads for attorneys where eligible
- Call tracking and intake feedback loops
- SEO & AEO for legal questions
Marketing services for law firms
Paid Google services first, backed by the channels that support them. We focus on marketing that produces leads and sales.
Google Ads / PPC search
Search campaigns built on the high-intent keywords law firms customers type when they are ready to act, with tight negative keywords to cut wasted clicks.
Google Ads management →Local Services Ads
Google Local Services Ads setup and management where your category is eligible, so you appear at the top of local results and pay for leads, not clicks.
Google Ads management →Microsoft Ads
Microsoft Advertising (Bing) campaigns that reach an additional search audience alongside Google.
Google Ads management →SEO & AEO
Search engine and answer engine optimization so law firms show up in Google results, AI Overviews and AI assistants when buyers research.
SEO & AEO services →ChatGPT Ads
Ads in ChatGPT conversations, an emerging channel for reaching buyers while they ask an AI assistant for recommendations.
Google Ads management →Paid & managed social
Meta (Facebook and Instagram) ads and managed social media that build demand and retarget visitors who did not convert.
Social media marketing →Landing pages & websites
Fast, focused landing pages and websites written to convert paid and organic traffic into calls, forms and sales.
Website design →Conversion tracking & reporting
Call, form, booking and sale tracking set up correctly, with clear reporting you can check in your own accounts.
Google Ads management →What makes marketing for law firms hard, and how we handle it
Fierce keyword competition
Legal terms are some of the most contested on Google.
How we solve it: Tight targeting, strong negative keywords and ad schedules matched to intake.
Unqualified inquiries
Calls outside your practice area or jurisdiction.
How we solve it: Qualifying ads and pages, and intake feedback to refine targeting.
Advertising rules
Attorney advertising has ethics rules.
How we solve it: Careful ad copy reviewed with you before launch.
Ready for more qualified case inquiries?
Book a free strategy call with a Google Premier Partner team. We reply the same business day.
Legal Services specialties we serve
Our process
Connect
A call with a certified strategist about your goals, markets and what a good lead or sale is worth to you.
Audit & plan
We review your current accounts, tracking and landing pages, then build an Action Plan for law firms.
Launch & track
Campaigns go live with conversion tracking in place, so calls, forms and sales are measured.
Optimize & report
Active management: search terms, bids, ads and pages improved continuously, with reporting you can check in your own accounts.
Numbers Don’t Lie!
- Since 2009
- Fortune 5000 Company
- Top 1% of digital marketing agencies
Our paid ad campaigns average a 12–16% conversion rate. That is an average across accounts, not a guarantee; results vary by industry, market and offer.
* Best result in an e-commerce Google Ads account; results vary by account.
Certified & award-winning
Google Premier Partner2023 · view verified profile
Meta Business PartnerAll 6 Meta certifications
Microsoft Advertising PartnerBing search ads- Featured in Forbes
- Expertise.com Best Advertising Agencies in Newark
- Fortune 5000 Company
- Top 1% of digital marketing agencies
- Since 2009
Frequently asked questions
Do you manage Local Services Ads for lawyers?
Yes, where Google offers them for your practice area and location.
Do you guarantee case results?
No. We don’t guarantee outcomes. We track inquiries and optimize toward the case types you want.
Do you require a long-term contract?
No. Paid ads (Google Ads, Microsoft Ads, paid social and ChatGPT Ads) are month to month with no long-term contracts. SEO has a 3-month minimum because organic results take time to build.
What results can we expect?
Our paid ad campaigns average a 12–16% conversion rate across accounts. That is an average, not a guarantee; your results depend on your market, offer, budget and website. We set up conversion tracking first so you can see exactly what the campaigns produce.
How quickly will we hear back?
We reply the same business day. Book a call or phone (800) 707-2697 to talk about marketing for law firms.
Ready to grow your practice?
Paid ads are month to month. Call (800) 707-2697 or book a call.