Home Improvement Marketing: Google Ads & SEO for Remodelers and Contractors
Remodelers, kitchen and bath companies, basement, flooring, window, door and deck companies and landscapers use our Google Ads, SEO and social campaigns to generate qualified project leads.
Big projects need qualified leads
Homeowners planning a remodel research for weeks, compare contractors and ask for estimates. We help you reach serious homeowners and filter out tire-kickers. See our detailed guide to Google Ads for home improvement contractors.
- Project-specific search campaigns
- Estimate and consultation tracking
- Meta campaigns to reach planners
- Local SEO for your service area
Marketing services for home improvement contractors
Paid Google services first, backed by the channels that support them. We focus on marketing that produces leads and sales.
Google Ads / PPC search
Search campaigns built on the high-intent keywords home improvement contractors customers type when they are ready to act, with tight negative keywords to cut wasted clicks.
Google Ads management →Performance Max
Performance Max campaigns that reach buyers across Search, YouTube, Display, Gmail and Maps, fed with strong assets and your real conversion data.
Google Ads management →Local Services Ads
Google Local Services Ads setup and management where your category is eligible, so you appear at the top of local results and pay for leads, not clicks.
Google Ads management →Microsoft Ads
Microsoft Advertising (Bing) campaigns that reach an additional search audience alongside Google.
Google Ads management →SEO & AEO
Search engine and answer engine optimization so home improvement contractors show up in Google results, AI Overviews and AI assistants when buyers research.
SEO & AEO services →Paid & managed social
Meta (Facebook and Instagram) ads and managed social media that build demand and retarget visitors who did not convert.
Social media marketing →Landing pages & websites
Fast, focused landing pages and websites written to convert paid and organic traffic into calls, forms and sales.
Website design →Conversion tracking & reporting
Call, form, booking and sale tracking set up correctly, with clear reporting you can check in your own accounts.
Google Ads management →What makes marketing for home improvement contractors hard, and how we handle it
High-value, slow decisions
Homeowners take weeks to decide.
How we solve it: Retargeting and follow-up campaigns that keep you top of mind.
Unqualified leads
Small jobs and bargain hunters.
How we solve it: Qualifying ads, landing pages and negative keywords.
Seasonality
Demand rises and falls through the year.
How we solve it: Seasonal budgets and offers.
Ready for more qualified project leads?
Book a free strategy call with a Google Premier Partner team. We reply the same business day.
Home Improvement specialties we serve
Our process
Connect
A call with a certified strategist about your goals, markets and what a good lead or sale is worth to you.
Audit & plan
We review your current accounts, tracking and landing pages, then build an Action Plan for home improvement contractors.
Launch & track
Campaigns go live with conversion tracking in place, so calls, forms and sales are measured.
Optimize & report
Active management: search terms, bids, ads and pages improved continuously, with reporting you can check in your own accounts.
Numbers Don’t Lie!
- Since 2009
- Fortune 5000 Company
- Top 1% of digital marketing agencies
Our paid ad campaigns average a 12–16% conversion rate. That is an average across accounts, not a guarantee; results vary by industry, market and offer.
* Best result in an e-commerce Google Ads account; results vary by account.
Certified & award-winning
Google Premier Partner2023 · view verified profile
Meta Business PartnerAll 6 Meta certifications
Microsoft Advertising PartnerBing search ads- Featured in Forbes
- Expertise.com Best Advertising Agencies in Newark
- Fortune 5000 Company
- Top 1% of digital marketing agencies
- Since 2009
Frequently asked questions
Do you have pages for specific trades?
Yes. We have dedicated Google Ads pages for kitchen remodelers, bathroom remodelers, basement finishing, window companies, door companies and deck builders, plus flooring and landscaping.
Can you filter out small jobs?
We use keyword choices, ad copy and landing page questions to attract the projects you want.
Do you require a long-term contract?
No. Paid ads (Google Ads, Microsoft Ads, paid social and ChatGPT Ads) are month to month with no long-term contracts. SEO has a 3-month minimum because organic results take time to build.
What results can we expect?
Our paid ad campaigns average a 12–16% conversion rate across accounts. That is an average, not a guarantee; your results depend on your market, offer, budget and website. We set up conversion tracking first so you can see exactly what the campaigns produce.
How quickly will we hear back?
We reply the same business day. Book a call or phone (800) 707-2697 to talk about marketing for home improvement contractors.
Ready to fill your project calendar?
Paid ads are month to month. Call (800) 707-2697 or book a call.