Short answer: Run Google Local Services Ads and Google Search ads together, track every call, form and booked estimate, answer leads fast, keep earning reviews, target only the towns you actually serve, and plan storm-season budgets around crew capacity. LSA gives you pay-per-lead visibility at the top of Google; Search gives you keyword, budget and ad-copy control.

Video transcript

1. LSA or Search for roofers? Which Google option brings in more roofing leads?
2. Local Services Ads are pay-per-lead and show at the top of Google, with the Google Verified badge and your reviews.
3. Google Search ads give you control over keywords, budget and ad copy.
4. The best answer for most roofers: run both.
5. Track what matters: calls, form submissions and booked estimates.
6. Want to know where your leads are coming from? Request a free audit from Netembark.

Request a free audit → · Call (800) 707-2697

Why should roofers run Local Services Ads and Search together?

Local Services Ads (LSA) charge per valid lead—calls, messages or bookings—and appear in the Local Services unit near the top of relevant Google results, with your reviews and a screening badge once you pass Google’s checks. Search ads charge per click and let you choose keywords, budgets and ad copy for repairs, replacements and storm work. Together they cover more of the results page than either alone. For a full side-by-side comparison, read our earlier post: Should Roofers Use Local Services Ads or Google Search Ads?

How does call tracking help roofers get more leads?

You cannot grow what you cannot see. Count a conversion as a phone call, form submission or booked estimate—not a click. Use call assets and tracked numbers on Search, review leads in the Local Services inbox, and import booked estimates back into Google Ads so bidding learns which searches turn into real jobs. Then compare cost per lead and cost per booked estimate by channel, not just clicks.

On average, Netembark’s paid ad campaigns generate a 12–16% conversion rate, counting phone calls, form submissions and booked consultations. That is an average, not a guarantee; results depend on market, offer, budget and season.

Why does fast response matter for roofing leads?

Homeowners with a leak often call more than one roofer. Answer calls live during your ad schedule, reply to messages and forms quickly, and set ad hours to times someone can actually pick up. In LSA, responsiveness is one of the factors Google considers for ranking, so missed calls can cost both the job and future visibility.

How do reviews affect roofer leads from Google?

Reviews show on your Local Services profile and your Google Business Profile, and homeowners compare them before they call. Ask every satisfied customer for a review right after the job, reply to reviews professionally, and never offer incentives for reviews, which breaks Google’s policies.

How should roofers set service-area targeting?

Target the towns and ZIP codes your crews can reach profitably—not your whole state. In LSA, set your service area and job types accurately. In Search, use location targeting set to people in (not just interested in) your area, add negative keywords for DIY, jobs and materials-only searches, and split campaigns by town or region when budgets differ.

How should roofers budget for storm season?

Build a storm campaign before you need it, with ads and landing pages for the towns you serve, and keep it paused until weather hits. When it does, raise LSA and Search budgets only as far as your crews can inspect. Stay accurate: offer inspections and documentation if you provide them, and never promise to cover a deductible or what an insurer will pay.

How does Netembark help roofers get more leads?

Netembark is a Google Premier Partner (2023) that manages Local Services Ads and Google Search campaigns for roofing companies, with tracking from first call to booked estimate. Learn more on our roofers page or explore our home services work for plumbers, HVAC, electricians and other trades.

Request a free audit → or call (800) 707-2697.

Frequently asked questions

How can roofers get more leads from Google?

Run Local Services Ads and Google Search ads together, track calls, forms and booked estimates, respond to leads fast, keep earning reviews, target only the areas you serve, and plan storm-season budgets around crew capacity.

Should roofers run Local Services Ads and Google Search ads at the same time?

Yes, for most roofers. Local Services Ads are pay-per-lead and show near the top of Google with your reviews. Search ads add control over keywords, budget and ad copy for repairs, replacements and storm work.

What does the Netembark roofer video explainer cover?

The 40-second video compares Local Services Ads and Google Search ads for roofers, explains why running both is usually best, shows what to track (calls, forms and booked estimates), and ends with an offer for a free audit.

What should roofers count as a conversion?

Count phone calls, form submissions and booked estimates or consultations. Clicks and impressions alone are not conversions.

Why is call tracking important for roofing ads?

Call tracking shows which campaigns, keywords and channels produce real phone leads, so you can move budget toward what books estimates instead of what only gets clicks.

How fast should a roofer respond to Google leads?

As fast as possible during your ad hours. Homeowners often contact several roofers, and in Local Services Ads responsiveness is one of the factors Google considers for ranking.

Do Google reviews help roofers get more leads?

Yes. Reviews appear on your Local Services profile and Google Business Profile, and homeowners compare them before calling. Ask satisfied customers for reviews and never offer incentives for them.

How should roofers handle storm-season ad budgets?

Build a storm campaign in advance for the towns you serve, keep it paused until weather hits, then raise budgets only as far as your crews can inspect. Keep insurance-related claims accurate.

What conversion rate do Netembark’s paid ad campaigns get?

On average, Netembark’s paid ad campaigns generate a 12–16% conversion rate, counting phone calls, form submissions and booked consultations. That is an average, not a guarantee.

How do I get a free audit from Netembark?

Request one on our Contact Us page or call (800) 707-2697. We review your Local Services Ads, Search campaigns and tracking, then recommend next steps.

Want more roofing leads from Google? Book a call or call (800) 707-2697.

Netembark LLC · Google Premier Partner (2023) · (800) 707-2697 · gary@netembark.com · @netembark