Pay Per Click Management
Phase I – Initial Analysis and Setup
1. We Gain a Complete Understanding of Your Business with Regard to PPC
- A Complete Analysis of Your PPC History (if applicable)
- Develop the Initial PPC Strategy
- Perform a Comprehensive Keyword Research and Selection
2. Design and Build Proper Campaigns for Both Search & Content Network Advertising
- Build and Implement a Comprehensive Negative Keyword List
- Use of Proper Keyword Categorization, Matching Options and Ad Group Development
- Write Effective Ad Copy -Multiple Ads Per AdGroupfor Testing
- Analyze your Broad Match Keyword search results
- Set Proper Ad Timing and Geographical Targeting
- Build detailed audience profiles and define the most receptive customer segments.
- Improve paid search performance by quantifying audience relevance.
Phase II – Ongoing Account Management
3. A Dedicated Account Executive for Questions, Concerns and Ideas
- Continued Business & Website Consulting
- Ongoing PPC Strategy Development
- Continued Platform Updates to Reflect Ongoing Strategy Changes
- Continual Bid & Position Monitoring to Achieve Desired Results
4. Ongoing Keyword Performance Analysis, Additions & Deletions
- Ongoing Ad Copy Analysis and Testing
- Continued Conversion Tracking Analysis
- Detailed PPC Reporting & Analysis
- Work to Increase Volume and Decrease Spend by Attaining Lower Conversion Costs, Higher Conversion Rates, Higher Click Through Rates, and Improved Quality Scores
.netEMBARK Monthly Management Fee
We charge a flat ongoing monthly management fee based on your total monthly traffic budget.
Get a custom PPC Quote, talk to a marketing expert today!