Pay Per Click Management
Phase I – Initial Analysis and Setup
1. We Gain a Complete Understanding of Your Business with Regard to PPC
- A Complete Analysis of Your PPC History (if applicable)
- Develop the Initial PPC Strategy
- Perform a Comprehensive Keyword Research and Selection
2. Design and Build Proper Campaigns for Both Search & Content Network Advertising
- Build and Implement a Comprehensive Negative Keyword List
- Use of Proper Keyword Categorization, Matching Options and AdGroupDevelopment
- Write Effective Ad Copy -Multiple Ads Per AdGroupfor Testing
- Analyze your Broad Match Keyword search results
- Set Proper Ad Timing and Geographical Targeting
- Build detailed audience profiles and define the most receptive customer segments.
- Improve paid search performance by quantifying audience relevance.
Phase II – Ongoing Account Management
3. A Dedicated Account Executive for Questions, Concerns and Ideas
- Continued Business & Website Consulting
- Ongoing PPC Strategy Development
- Continued Platform Updates to Reflect Ongoing Strategy Changes
- Continual Bid & Position Monitoring to Achieve Desired Results
4. Ongoing Keyword Performance Analysis, Additions & Deletions
- Ongoing Ad Copy Analysis and Testing
- Continued Conversion Tracking Analysis
- Detailed PPC Reporting & Analysis
- Work to Increase Volume and Decrease Spend by Attaining Lower Conversion Costs, Higher Conversion Rates, Higher Click Through Rates, and Improved Quality Scores
.netEMBARK Monthly Management Fee
We charge a flat ongoing monthly management fee based on your total monthly traffic budget
- Monthly Traffic Budget
- Up to $1,500
- $1,500 – $3,000
- $3,000 – $5,000
- $5,000 – $10,000
- $10,000 – $15,000
- $15,000 – $20,000
- $20,000 – $30,000
- $30,000 – $50,000
- $50,000 – $75,000
- $75,000 – $100,000
- Greater Than $100,000
- Monthly Management Fee
- $300
- 20%
- 20%
- 20%
- 20%
- 20%
- 15%
- 15%
- 13%
- 13%
- Fixed 10% Management Fee
