Pay Per Click Management

Phase I – Initial Analysis and Setup

1. We Gain a Complete Understanding of Your Business with Regard to PPC

  • A Complete Analysis of Your PPC History (if applicable)
  • Develop the Initial PPC Strategy
  • Perform a Comprehensive Keyword Research and Selection

2. Design and Build Proper Campaigns for Both Search & Content Network Advertising

  • Build and Implement a Comprehensive Negative Keyword List
  • Use of Proper Keyword Categorization, Matching Options and Ad Group Development
  • Write Effective Ad Copy -Multiple Ads Per AdGroupfor Testing
  • Analyze your Broad Match Keyword search results
  • Set Proper Ad Timing and Geographical Targeting
  • Build detailed audience profiles and define the most receptive customer segments.
  • Improve paid search performance by quantifying audience relevance.Bing Ads Marketing Company NJ

Phase II – Ongoing Account Management

3. A Dedicated Account Executive for Questions, Concerns and Ideas

  • Continued Business & Website Consulting
  • Ongoing PPC Strategy Development
  • Continued Platform Updates to Reflect Ongoing Strategy Changes
  • Continual Bid & Position Monitoring to Achieve Desired Results

4. Ongoing Keyword Performance Analysis, Additions & Deletions


  • Ongoing Ad Copy Analysis and Testing
  • Continued Conversion Tracking Analysis
  • Detailed PPC Reporting & Analysis
  • Work to Increase Volume and Decrease Spend by Attaining Lower Conversion Costs, Higher Conversion Rates, Higher Click Through Rates, and Improved Quality Scores

.netEMBARK Monthly Management Fee

We charge a flat ongoing monthly management fee based on your total monthly traffic budget.

Get a custom PPC Quote, talk to a marketing expert today!