# Social Media Marketing > Paid social ads on Facebook, Instagram, TikTok, LinkedIn and X: audience targeting, Reels and lead form ads, Messenger ads and traffic campaigns. - URL: https://www.netembark.com/social-media/marketing/ - Published: 2026-11-07 - Updated: 2026-11-08 - Author: Gary Pyatigorsky --- /* ---- inner-page additions (.ne-page) ---- */ .ne-page{overflow-x:clip} .ne-page section.slight{background:#fff} .ne-page section.sice{background:#EEF5FB} .ne-page section.smid{background:#D6E6F5} .ne-page section.sdark{background:#44566B;color:#fff} .ne-page .sdark h2,.ne-page .sdark h3:not(.card h3):not(.ctitle){color:#fff} .ne-page .sdark .eyebrow{color:#BFDCF4} .ne-page .sdark .lead,.ne-page .sdark\>.wrap\>div\>p,.ne-page .sdark .split p{color:#E6EDF4} .ne-page .sdark .checks li{color:#F2F6FA} .ne-page .sdark .checks li:before{background:#7EB6E3;color:#3C3C3B} .ne-page .sdark .card{border-color:transparent} .ne-page .sdark .card h3{color:#3C3C3B} .ne-page 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!important;grid-template-rows:repeat(3,auto) !important;grid-template-columns:none !important;grid-auto-columns:31% !important;overflow-x:auto;scroll-snap-type:x mandatory;-webkit-overflow-scrolling:touch;gap:10px !important;padding-bottom:10px;scrollbar-width:thin}.ne-page .lgrid li{scroll-snap-align:start}} /* shared results: medical case-study strip (casestudies) */ .ne-page .csstrip{margin-top:34px;padding-top:26px;border-top:1px solid rgba(255,255,255,.18)} .ne-page .csstrip h3{font-size:20px;margin:0 0 16px} .ne-page .cslinks{display:grid;grid-template-columns:repeat(5,1fr);gap:12px;margin-bottom:18px} .ne-page .cslinks a{display:flex;flex-direction:column;gap:4px;padding:14px 16px;border-radius:12px;background:rgba(255,255,255,.08);border:1px solid rgba(255,255,255,.2);color:inherit;text-decoration:none} .ne-page .cslinks a:hover{background:rgba(255,255,255,.16)} .ne-page .cslinks b{font-size:15px;line-height:1.25}.ne-page .cslinks span{font-size:13.5px;opacity:.85} 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solid #7EB6E3;margin:0 0 10px 2px} .ne-page .macclist\[hidden\]{display:none} .ne-page .mnav .macclist a{min-height:48px;display:flex;align-items:center;font-weight:500;font-size:15px;border-bottom:1px solid #F2F5F8} .ne-page .mnav a.btn{min-height:48px;display:flex !important;align-items:center;justify-content:center} .ne-page .mnav .macclist a.mall{font-weight:700;color:#2F7BBD;border-bottom:0} .ne-page .macc2{border-bottom:1px solid #F2F5F8} .ne-page .maccbtn2{font-size:15px;font-weight:600;padding:10px 4px 10px 0} .ne-page .macclist2{border-left-color:#2F7BBD;margin:0 0 6px 0;padding-left:12px} .ne-page .mnav .macclist2 a.mall{border-bottom:1px solid #F2F5F8} .ne-page .mnav .macclist2 a{font-size:14.5px} /* About \> Locations (nested) */ .ne-page .hasdd.ddsm .ddpanel{left:auto;right:-40px;transform:translate(0,8px)}.ne-page .hasdd.ddsm.open .ddpanel{transform:translate(0,0)} .ne-page .ddsm .ddin{width:480px;min-height:250px}.ne-page .ddsm ul.ddlist{width:200px}.ne-page .ddsm .ddsub{left:212px} .ne-page .ddsm .ddsub ul.ddloc{display:block !important}.ne-page .ddloc li{display:block} .ne-page .ddloc .lv1 a{padding-left:24px !important}.ne-page .ddloc .lv2 a{padding-left:38px !important} .ne-page .ddloc .lv1 a:before,.ne-page .ddloc .lv2 a:before{content:"\21B3 ";color:#7EB6E3} .ne-page .mnav .macclist2 a.lv1{padding-left:14px}.ne-page .mnav .macclist2 a.lv2{padding-left:28px} .ne-page .mnav .macclist2 a.lv1:before,.ne-page .mnav .macclist2 a.lv2:before{content:"\21B3\00a0";color:#7EB6E3} /* Betheme .section_wrapper adds 0 33px side padding (max-width 550px) at [![Netembark](https://www.netembark.com/wp-content/uploads/2026/10/netembark-logo.png)](https://www.netembark.com/) [(800) 707-2697](tel:+18007072697) [Book a call](https://www.netembark.com/contact-us/) Social Media Marketing # Social media marketing & paid social ads that generate leads Targeted Facebook, Instagram, TikTok, LinkedIn and X ads that reach the right people and turn clicks into calls, messages and form leads. [Call for packages](https://www.netembark.com/contact-us/)[(800) 707-2697](tel:+18007072697) Audience targeting ## Reach the people most likely to buy Good ads start with the right audience. We layer targeting so your budget goes to real prospects. ### Interests & behaviors Reach people by interests, life events and purchase behaviors. ### Geo targeting Target by ZIP code, city or radius around your location or service area. ### Custom audiences Reach your website visitors, customer lists and people who engaged with your page or videos. ### Lookalike audiences Find new people who look like your best customers. ### Retargeting Bring back people who visited but didn’t call, book or buy. ### Job title & industry On LinkedIn, target by company, job title, seniority and industry for B2B. Platforms ## Ads on Facebook & Instagram, TikTok, LinkedIn and X ### Facebook & Instagram (Meta) - **Targeting:** location, demographics, interests, custom audiences, lookalikes, retargeting. - **Formats:** image, video, carousel, Reels, Stories, collection. - **Leads:** instant forms, click-to-Messenger/Instagram Direct/WhatsApp ads, traffic to landing pages. ### TikTok - **Targeting:** location, age, gender, interests and behaviors, custom audiences, lookalike audiences. - **Formats:** in-feed video ads, Spark Ads (boosting organic posts), carousel ads. - **Leads:** Lead Generation objective with TikTok instant forms, plus traffic campaigns to your website. ### LinkedIn - **Targeting:** job title, seniority, company, industry, matched audiences and retargeting. - **Formats:** single image, video, carousel, document and conversation ads. - **Leads:** Lead Gen Forms pre-filled from the member profile, and website visits. ### X - **Targeting:** location, keywords, interests, follower lookalikes, custom audiences and retargeting. - **Formats:** image, video and carousel ads, with website cards. - **Leads:** website traffic campaigns to landing pages built for calls and form fills. Ad types ## The right ad format for every goal ### Image ads Single images with a clear offer and call to action. ### Video ads Short videos that tell your story in seconds. ### Carousel ads Multiple images or videos people can swipe through, great for products or services. ### Reels & Stories ads Full-screen vertical ads on Instagram, Facebook and TikTok. ### Collection ads A cover image or video with products below, for shopping on mobile. ### Lead form ads Native forms that open inside the app, pre-filled with the user’s info. Lead generation ## Three ways we turn social ads into leads 1 · Traffic ### Traffic campaigns to landing pages Ads send people to a focused landing page with a clear offer, click-to-call and a short form. We track calls and form fills so we optimize toward leads, not just clicks. 2 · Messenger ### Messenger & DM ads Click-to-message ads start a conversation in Messenger, Instagram Direct or WhatsApp, so prospects can ask questions and book right away. 3 · Lead ads ### Native lead form ads Instant forms open inside Facebook, Instagram, TikTok or LinkedIn, pre-filled with contact info. We add qualifying questions so you get better leads, and send them to you fast. Results & timing ## Paid social tracked to real leads On average, Netembark’s paid ad campaigns generate a 12–16% conversion rate, counting phone calls, form submissions and booked consultations. That’s an average across accounts, not a guarantee. Ad campaigns launch within 7 days of kickoff. [Call for packages](https://www.netembark.com/contact-us/) ## Pair ads with organic content Ads perform better when your profiles are active. See [social media management](https://www.netembark.com/social-media/management/), try the [Meta Ads Budget Estimator](https://www.netembark.com/budget-calculator/meta-ads/), or go back to [all social media services](https://www.netembark.com/social-media/). Case study · Meta call ads ## American Barber Institute: Meta call ads for student enrollment **Client:** American Barber Institute, a barber school in New York City. **Goal:** get people interested in a barbering career to call admissions and enroll. **What we did:** ran Facebook and Instagram call ads with a “Call now” button, backed by short vertical Reel creative, so prospects could reach admissions by phone straight from the ad. > “American Barber Institute, the barber and beauty school used call ads to enroll new students over the phone and reduced cost per quality lead while increasing volume.” Source: Meta, [“Lead Ads with Calling” guide](https://activatedigitalmedia.com/images/metacallads.pdf) (case study). > [Watch the American Barber Institute Reel on Instagram →](https://www.instagram.com/reel/C3h0MUvM-Vi/) [Open the Reel on Instagram →](https://www.instagram.com/reel/C3h0MUvM-Vi/) Why social media matters ## Your customers are already scrolling Social media is where people discover local businesses, check reviews and ask friends for recommendations. Skipping it leaves that attention to your competitors. **70%**of U.S. adults use Facebook **51%**of U.S. adults use Instagram **37%**of U.S. adults use TikTok **5.66B**social media user identities worldwide (68.7% of people on Earth, Oct 2025) Sources: [Pew Research Center, Social Media Fact Sheet (survey Jan 30–Jun 18, 2026)](https://www.pewresearch.org/internet/fact-sheet/social-media/); [DataReportal / Kepios, Digital 2026 Global Overview Report](https://datareportal.com/reports/digital-2026-global-overview-report). LinkedIn is used by 31% and X by 18% of U.S. adults (Pew, 2026). FAQ ## Social media marketing FAQs Which social platforms do you run ads on? Facebook, Instagram, TikTok, LinkedIn and X. We recommend platforms based on where your customers are and what you sell. What are lead ads? Lead ads use a native form inside Facebook, Instagram, TikTok or LinkedIn. People submit their info without leaving the app, which usually means more leads at a lower cost per lead than sending them to a website. What are Messenger or DM ads? Click-to-message ads open a conversation in Messenger, Instagram Direct or WhatsApp. They work well for businesses that book appointments, give quotes or answer questions before a sale. How do you target the right audience? We combine geo targeting, interests and behaviors, custom audiences from your site visitors and customer lists, lookalikes and retargeting, then refine based on which audiences produce leads. How long until ads go live? Ad campaigns launch within 7 days of kickoff. What results can I expect? On average, Netembark’s paid ad campaigns generate a 12–16% conversion rate, counting phone calls, form submissions and booked consultations. That’s an average across accounts, not a guarantee; results depend on your market, offer and website. How do I find out about packages? Call (800) 707-2697 or contact us. We build each plan around your goals, platforms and ad formats. ## Call for social media marketing packages Netembark, 42 E Main St, Suite 202, Freehold, NJ 07728 · [info@netembark.com](mailto:info@netembark.com) · Mon–Fri 8:30 AM–5:00 PM ET [Call for packages](https://www.netembark.com/contact-us/)[(800) 707-2697](tel:+18007072697) (function(){var R=document.querySelector('.ne-page');if(!R)return; R.querySelectorAll('.hasdd').forEach(function(li){var b=li.querySelector('.ddbtn'),t=null; function set(o){clearTimeout(t);li.classList.toggle('open',o);b.setAttribute('aria-expanded',o)} li.addEventListener('mouseenter',function(){if(matchMedia('(min-width:981px)').matches)set(true)}); li.addEventListener('mouseleave',function(){clearTimeout(t);t=setTimeout(function(){set(false)},250)}); b.addEventListener('click',function(e){e.preventDefault();set(!li.classList.contains('open'))}); li.addEventListener('focusin',function(){set(true)}); li.addEventListener('focusout',function(e){if(!li.contains(e.relatedTarget))set(false)}); li.addEventListener('keydown',function(e){if(e.key==='Escape'&&li.classList.contains('open')){set(false);li.querySelector('.ddtop').focus();e.stopPropagation()}});}); var H=R.querySelector('header');if(H){var ab=document.body.classList.contains('admin-bar'); var hh=function(){if(!H.classList.contains('shrink'))R.style.setProperty('--ne-hh',H.offsetHeight+'px')}; var f=function(){H.classList.toggle('shrink',scrollY\>40); var A=document.getElementById('wpadminbar');if(ab&&A){H.style.top=Math.max(0,Math.round(A.getBoundingClientRect().bottom))+'px'}else H.style.top=''}; addEventListener('scroll',f,{passive:true});addEventListener('resize',function(){f();hh()});hh();f();addEventListener('load',function(){hh();f()})} R.querySelectorAll('.ddind').forEach(function(r){function act(){r.parentNode.querySelectorAll('.ddind').forEach(function(x){x.classList.toggle('act',x===r)})} r.addEventListener('mouseenter',act);r.addEventListener('focusin',act)}); R.querySelectorAll('.maccbtn').forEach(function(b){var l=document.getElementById(b.getAttribute('aria-controls')); b.addEventListener('click',function(){var o=b.getAttribute('aria-expanded')!=='true';b.setAttribute('aria-expanded',o);l.hidden=!o})}); })(); --- Site index for agents: https://www.netembark.com/llms.txt