# SEO

> SEO and answer engine optimization \(AEO\) so you rank on Google and get cited in AI answers from ChatGPT, Gemini and AI Overviews. Book a call.

- URL: https://www.netembark.com/seo/
- Published: 2010-03-17
- Updated: 2026-10-13
- Author: admin

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0;font-weight:600;border-bottom:1px solid #EEF2F6} .ne-page .mnav a.btn{border:0;margin-top:10px;text-align:center} .ne-page .burger{cursor:pointer;color:#3C3C3B} @media(min-width:981px){.ne-page .mnav{display:none!important}} @media(max-width:1100px){.ne-page .grid5.c5{grid-template-columns:repeat(3,1fr)}.ne-page .roadmap{grid-template-columns:1fr 1fr}} @media(max-width:980px){.ne-page .grid5.c4,.ne-page .kpis.k4{grid-template-columns:1fr 1fr}.ne-page .split.rev\>div:first-child{order:0}.ne-page .cgrid{grid-template-columns:1fr}.ne-page .terms{grid-template-columns:1fr}.ne-page .quotes.qn2{grid-template-columns:1fr}} @media(max-width:600px){.ne-page .phero{min-height:auto;padding:56px 0 48px}.ne-page .grid5.c2,.ne-page .grid5.c4,.ne-page .grid5.c5,.ne-page .roadmap{grid-template-columns:1fr}.ne-page .cform{padding:22px}.ne-page .cform .fgrid2{grid-template-columns:1fr}.ne-page .abars{height:180px}.ne-page .aline{height:160px}.ne-page .imgband figcaption{position:static;border-radius:0;max-width:none}.ne-page .kpis.k4{grid-template-columns:1fr 1fr}} @media(prefers-reduced-motion:reduce){.ne-page .journey li,.ne-page .abars i,.ne-page .aline path{animation:none}.ne-page .aline path{stroke-dashoffset:0}} .ne-page .cbadges{display:flex;align-items:center;gap:14px;flex-wrap:wrap;margin:0 0 26px} .ne-page .cbadges img{height:72px;width:auto;border-radius:10px} .ne-page .cbadges img.mlogo{height:30px} .ne-page .sdark .wcard h3{color:#3C3C3B} .ne-page .imgband.graphic img{object-fit:contain;height:auto;max-height:440px;background:#EEF5FB} .ne-page .imgband.graphic figcaption{position:static;max-width:none;border-radius:0;text-align:center;background:#3C3C3B} .ne-page .sdark .card .checks li{color:#3C3C3B} .ne-page .sdark .card .checks li:before{background:#2F7BBD;color:#fff} .ne-page .sdark .card p{color:#55595E} .ne-page .phero .hbg{position:absolute;inset:0;width:100%;height:100%;object-fit:cover;z-index:0} .ne-page a.btn\[href="/contact-us/"\],.ne-page .band a.btn\[href="/contact-us/"\]{background:#FBBC04;color:#3C3C3B;border:0;font-weight:800} .ne-page a.btn\[href="/contact-us/"\]:hover{background:#E0A800;color:#3C3C3B} .ne-page .casetabs{flex-wrap:wrap;justify-content:center;border-radius:22px;max-width:100%} .ne-page .gform_wrapper{margin:18px 0 0} .ne-page .gform_wrapper .gfield{margin-bottom:14px} .ne-page .gform_wrapper .gfield_label,.ne-page .gform_wrapper label{font:600 14px Inter,sans-serif;color:#3C3C3B;margin-bottom:6px;display:block} .ne-page .gform_wrapper input:not(\[type=submit\]):not(\[type=checkbox\]):not(\[type=radio\]),.ne-page .gform_wrapper textarea,.ne-page .gform_wrapper select{font:16px Inter,sans-serif;padding:12px 14px!important;border:1px solid #C9D6E3!important;border-radius:10px!important;width:100%!important;background:#fff;box-shadow:none} .ne-page .gform_wrapper input:focus,.ne-page .gform_wrapper textarea:focus{outline:3px solid #7EB6E3;border-color:#2F7BBD!important} .ne-page .gform_wrapper .gform_footer input\[type=submit\],.ne-page .gform_wrapper .gform_footer button,.ne-page .gform_wrapper .gform_button{width:100%;background:#FBBC04!important;color:#3C3C3B!important;border:0!important;border-radius:999px!important;padding:16px!important;font:800 17px Inter,sans-serif!important;cursor:pointer} .ne-page .gform_wrapper .gform_button:hover{background:#E0A800!important} .ne-page .gform_wrapper .gfield_required{color:#2F7BBD} .ne-page .gform_wrapper .validation_message{color:#B3261E;font-size:14px}

@media(max-width:700px){.ne-page .plist{display:flex !important;flex-direction:column !important;align-items:flex-start !important;justify-content:flex-start !important;width:max-content;max-width:100%;margin-left:auto !important;margin-right:auto !important;gap:18px}.ne-page .plist li{justify-content:flex-start !important;width:100%;margin:0 !important}.ne-page .plist .pmark{width:32px;flex:0 0 32px;display:inline-flex;justify-content:center}} .ne-page header .logo img{height:62px !important}.ne-page header.shrink .logo img{height:46px !important}@media(max-width:700px){.ne-page header .logo img{height:50px !important}.ne-page header.shrink .logo img{height:42px !important}} .ne-page .sdark .step p,.ne-page .sdark .steps p,.ne-page .sdark \> .wrap \> p,.ne-page .sdark .center \> p{color:#E6EEF6 !important}.ne-page .sdark .step h3{color:#fff !important} .ne-page .wcard h3{color:#3C3C3B !important}.ne-page .sdark .partner-note,.ne-page .sdark .partner-note b{color:#E6EEF6 !important} /* medical pages */ .ne-page .wrap.narrow2{max-width:920px;margin-left:auto!important;margin-right:auto!important} .ne-page .msec h2{margin-bottom:18px} .ne-page .mbody p,.ne-page .mtext p{margin:0 0 14px} .ne-page .mbody h3,.ne-page .mtext h3{margin:22px 0 8px} .ne-page .mbody .checks,.ne-page .mtext .checks{margin:6px 0 18px} .ne-page .mcards{display:grid;grid-template-columns:repeat(auto-fit,minmax(300px,1fr));gap:22px;margin-top:26px} .ne-page .mcards .card{padding:28px 26px} .ne-page .mcards .card p,.ne-page .mcards .card li{font-size:15.5px;color:#55595E} .ne-page .mcards .card h3{font-size:19px;margin:0 0 10px} .ne-page .tscroll{overflow-x:auto;margin:10px 0 22px;-webkit-overflow-scrolling:touch} .ne-page .tscroll .mtable{min-width:520px} .ne-page .note.legal{background:#FFF8E1;border-left:4px solid #FBBC04;padding:12px 16px;border-radius:8px;color:#3C3C3B;font-size:14.5px} .ne-page .msec a:not(.btn),.ne-page .mtext a:not(.btn){color:#1F5F99;text-decoration:underline} @media(max-width:700px){.ne-page .mcards{grid-template-columns:1fr}.ne-page .mcards .card{padding:22px 18px}} .ne-page .mtable td{color:#3C3C3B}.ne-page .mtable td.good{color:#1F5F99}

.ne-page .burger{min-width:48px;min-height:48px;display:inline-flex;align-items:center;justify-content:center;padding:0;margin-right:-8px;color:#3C3C3B;cursor:pointer;touch-action:manipulation;-webkit-tap-highlight-color:transparent;position:relative;z-index:5}@media(min-width:981px){.ne-page .burger{display:none!important}} /* Brands we've worked with: original client logo grid */ .ne-page .clogos{background:#fff;border-top:1px solid #E6ECF2} .ne-page .clogos .lead{margin-left:auto;margin-right:auto} .ne-page .lgrid{list-style:none;margin:36px 0 0;padding:0;display:grid;grid-template-columns:repeat(6,minmax(0,1fr));gap:14px} .ne-page .lgrid li{margin:0;padding:14px 12px;height:96px;display:flex;align-items:center;justify-content:center;background:#fff;border:1px solid #E6ECF2;border-radius:10px;transition:border-color .25s,box-shadow .25s} .ne-page .lgrid img{display:block;max-width:100%;max-height:64px;width:auto;height:auto;object-fit:contain;filter:grayscale(1);opacity:.72;transition:filter .3s,opacity .3s} .ne-page .lgrid li:hover{border-color:#C9D6E3;box-shadow:0 6px 18px rgba(31,95,153,.10)} .ne-page .lgrid li:hover img,.ne-page .lgrid li:focus-within img{filter:none;opacity:1} @media(hover:none){.ne-page .lgrid img{filter:none;opacity:1}} @media(max-width:1100px){.ne-page .lgrid{grid-template-columns:repeat(5,minmax(0,1fr))}} @media(max-width:700px){.ne-page .lgrid{grid-template-columns:repeat(3,minmax(0,1fr));gap:8px;margin-top:24px}.ne-page .lgrid li{height:72px;padding:8px 6px}.ne-page .lgrid img{max-height:48px}} .ne-page header a.btn\[href="/contact-us/"\]{white-space:nowrap !important}@media(max-width:600px){.ne-page header a.btn\[href="/contact-us/"\]{font-size:13px !important;padding:8px 14px !important;line-height:1.2 !important}}@media(max-width:360px){.ne-page header a.btn\[href="/contact-us/"\]{font-size:12px !important;padding:7px 11px !important}} @media(max-width:700px){.ne-page .lgrid{display:grid !important;grid-auto-flow:column !important;grid-template-rows:repeat(3,auto) !important;grid-template-columns:none !important;grid-auto-columns:31% !important;overflow-x:auto;scroll-snap-type:x mandatory;-webkit-overflow-scrolling:touch;gap:10px !important;padding-bottom:10px;scrollbar-width:thin}.ne-page .lgrid li{scroll-snap-align:start}} /* shared results: medical case-study strip (casestudies) */ .ne-page .csstrip{margin-top:34px;padding-top:26px;border-top:1px solid rgba(255,255,255,.18)} .ne-page .csstrip h3{font-size:20px;margin:0 0 16px} .ne-page .cslinks{display:grid;grid-template-columns:repeat(5,1fr);gap:12px;margin-bottom:18px} .ne-page .cslinks a{display:flex;flex-direction:column;gap:4px;padding:14px 16px;border-radius:12px;background:rgba(255,255,255,.08);border:1px solid rgba(255,255,255,.2);color:inherit;text-decoration:none} .ne-page .cslinks a:hover{background:rgba(255,255,255,.16)} .ne-page .cslinks b{font-size:15px;line-height:1.25}.ne-page .cslinks span{font-size:13.5px;opacity:.85} @media(max-width:980px){.ne-page .cslinks{grid-template-columns:1fr 1fr}} @media(max-width:480px){.ne-page .cslinks{grid-template-columns:1fr}}

/* ---- sticky header: phone + Book a call always visible (nav.py) ---- */ .ne-page header{position:fixed !important;top:0;left:0;right:0;width:100%;box-sizing:border-box;z-index:999 !important;background:#fff;transition:box-shadow .2s,padding .2s} .ne-page .topbar{display:none !important} /* fixed (not sticky): Betheme sets body{overflow-x:hidden} ul{display:flex !important;flex-wrap:nowrap !important;align-items:center !important;margin:0 !important;padding:0 !important} .ne-page header nav.mainnav\>ul\>li{display:flex;align-items:center;margin:0 !important;padding:0 !important;white-space:nowrap} .ne-page header nav.mainnav\>ul\>li\>a{display:inline-flex !important;align-items:center;white-space:nowrap !important;line-height:20px !important;padding-top:0 !important;padding-bottom:0 !important;height:24px} .ne-page header .hphone,.ne-page header a.btn\[href="/contact-us/"\]{align-self:center;line-height:20px !important}} .ne-page header.shrink{box-shadow:0 4px 18px 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SEO & AEO management

# SEO & AEO services: get found on Google and recommended by AI

Search has changed: customers now get answers from Google AI Overviews, ChatGPT, Perplexity and Gemini as well as the classic blue links. We optimize for both.

[Book a call](https://www.netembark.com/contact-us/)See the roadmap

Technical SEOLocal SEOOn-pageSchemaAEO

4.9Google rating

As featured in![Forbes](https://www.netembark.com/wp-content/uploads/2026/10/forbes-logo.svg)

[![Expertise.com Best Advertising Agencies in Newark](https://www.netembark.com/wp-content/uploads/2026/10/BestAgenciesNewark.jpg)](https://www.expertise.com/nj/newark/advertising-agencies)
 [![Google Premier Partner 2023](https://www.netembark.com/wp-content/uploads/2026/10/premier-badge-2023.svg)](https://www.google.com/partners/agency?id=5349039247)

![Facebook Certified Digital Marketing Associate](https://www.netembark.com/wp-content/uploads/2026/10/facebook-badge.png)

![Facebook Certified Creative Strategy Professional](https://www.netembark.com/wp-content/uploads/2026/10/facebook-certified-creative-strategy-professional.png)

SEO & AEO management

## Rank on Google and get cited in AI answers

Classic SEO still drives qualified traffic from Google. Answer engine optimization (AEO) makes your content easy for AI assistants to understand, extract and cite, so your business is part of the answer when customers ask ChatGPT, Gemini or Google’s AI Overviews.

- Technical, on-page and local SEO
- Schema markup and answer-first content
- Monthly reporting on rankings, traffic, AI visibility and leads

[Book a call](https://www.netembark.com/contact-us/)

![Illustration: search results and an AI answer citing your website](https://www.netembark.com/wp-content/uploads/2026/10/ne-seo-aeo-illustration.png)

## Numbers Don’t Lie!

**$40M+**Google Ads spend managed

**18**years in business

**1,000+**happy customers

**1M+**conversions

**4.9★**Google rating

**Up to 6x**ROAS*

- Since 2009
- Fortune 5000 Company
- Top 1% of digital marketing agencies

[Book a call](https://www.netembark.com/contact-us/)

* Best result in an e-commerce Google Ads account; results vary by account. See case studies

Your SEO roadmap

## What we do, month by month

A clear plan from day one, with a 3-month minimum so the audit and foundation work can be done properly.

Months 1–3

### Audit & foundation

- Keyword and question research (priority keywords agreed with you)
- Competitor analysis: your site vs. top-ranking competitors
- Technical audit: indexing in Google Search Console and Bing Webmaster Tools, site speed and Core Web Vitals, mobile usability, crawl errors, redirects
- Backlink profile review
- Google Business Profile review (local businesses)

Months 1–3

### On-page optimization

- Title tags and meta descriptions on priority pages
- Heading structure (H1–H3) and internal linking
- Image optimization (compression, alt text)
- Service and location page improvements
- Schema markup (Organization, LocalBusiness, FAQ, MedicalClinic where relevant)
- GA4 and Search Console setup and conversion tracking

Ongoing

### Off-page & authority

- Quality link earning through relevant partnerships, PR and content
- Local citations and review strategy
- Google Business Profile optimization

Month 4 onward

### Ongoing growth

- Content creation for your site (blog posts, guides, FAQs)
- Ongoing technical monitoring and fixes
- Authority building and local SEO
- Monthly reporting on rankings, traffic, AI visibility and leads

How we work

## From audit to ongoing growth

Every SEO engagement follows the same clear path, with monthly reporting on rankings, traffic, AI visibility and leads.

1. 1**Audit**Keyword, competitor, technical and backlink review
2. 2**Foundation**On-page fixes, schema and tracking
3. 3**Authority**Link earning, citations and reviews
4. 4**Growth**Content, monitoring and monthly reporting

Illustrative animation, not client data

AEO

## AEO: Answer engine optimization

AI assistants answer questions directly. We structure your content and data so they can find, trust and cite your business.

- Answer-first content for the questions your customers ask AI assistants
- FAQ and structured data so AI systems can extract and cite your answers
- Entity consistency (name, address, phone, services) across the web
- Monitoring brand mentions and citations in AI answers

[Book a call](https://www.netembark.com/contact-us/)

![Digital marketing analytics](https://www.netembark.com/wp-content/uploads/2026/10/home-digital-marketing-analytics-1.webp)

![SEO reporting dashboard](https://www.netembark.com/wp-content/uploads/2026/10/ppc-roi-reporting-1.webp)

Monthly reporting on rankings, traffic, AI visibility and leads.

Pricing & terms

## Monthly management fee

A flat monthly fee based on the scope of work, quoted up front after your audit.

**Flat fee**

One monthly management fee based on scope. No hourly billing or hidden fees.

**3 months**

Minimum term: 3 months, so the audit and foundation work can be completed.

**Monthly**

Billed monthly in advance.

[Book a call](https://www.netembark.com/contact-us/)

Results · case studies

## Pair SEO with paid search

SEO builds long-term visibility; Google Ads brings leads while it grows. Two of our Google Ads case studies.

### Rug Engine, e-commerce Google Ads

Steady, profitable online sales from Google Ads on a modest monthly budget.

**5.1x**ROAS, last 90 days*revenue ÷ ad spend*

**94**orders in 90 days*tracked in Google Ads*

**4.4x**ROAS over 12 months*Oct 2025–Sep 2026*

**5.9x**peak month*May 2026*

**Monthly ad spend vs revenue**Ad spend Revenue

Google Ads data. 90-day figures: Jul 14–Oct 11, 2026. Monthly chart: Oct 2025–Sep 2026. Results vary by account.

### Hudson Pro Ortho, Google Ads lead generation

One month vs. the prior month: more patient leads at a lower cost per lead, on less total spend.

**161**conversions (leads)*+14.2% vs prior month*

**$71.29**cost per conversion*down from $87.78*

**13.08%**conversion rate*+22.8% vs prior month*

| Metric | Current month | vs prior |
| --- | --- | --- |
| Impressions | 33,651 | -11.69% |
| Clicks | 1,231 | -7.02% |
| CTR | 3.66% | +5.28% |
| Cost | $11,477.12 | -7.27% |
| Avg. CPC | $9.32 | – |
| Conv. rate | 13.08% | +22.81% |
| Conversions | 161 | +14.18% |
| Cost / conv. | $71.29 | -18.79% |

Prior-month values are calculated from the reported % change.

### Avant Dermatology & Aesthetics, Google Ads lead generation

Patient leads for a dermatology and aesthetics practice at a low cost per conversion.

**182**conversions*September 2026*

**15.52%**conversion rate*all campaigns*

**$14.12**cost per conversion*all campaigns*

| Metric (Sep 1–30, 2026) | Value |
| --- | --- |
| Impressions | 21,012 |
| Clicks | 1,172 |
| Avg. CPC | $2.19 |
| Cost | $2,571.64 |
| Conversions | 182 |
| Phone conversions | 114 |
| Conv. rate | 15.52% |
| Cost / conv. | $14.12 |

Source: Netembark monthly Google Ads report, Key Insights (All Campaigns), September 2026.

### Noor Dermatology, Google Ads lead generation

Steady patient inquiries for a dermatology practice from Google Search.

**142**conversions*September 2026*

**7.23%**conversion rate*all campaigns*

**$22.74**cost per conversion*all campaigns*

| Metric (Sep 1–30, 2026) | Value |
| --- | --- |
| Impressions | 31,066 |
| Clicks | 1,964 |
| Avg. CPC | $1.64 |
| Cost | $3,229.16 |
| Conversions | 142 |
| Phone conversions | 86 |
| Conv. rate | 7.23% |
| Cost / conv. | $22.74 |

Source: Netembark monthly Google Ads report, Key Insights (All Campaigns), September 2026.

### More medical practice case studies

[**Coastal ENT**491 total conversions](https://www.netembark.com/case-studies/coastal-ent/)[**Vitreous Retina Macula Consultants**449 conversions](https://www.netembark.com/case-studies/vitreous-retina-macula-consultants/)[**NYC Dentistry Center**67 conversions](https://www.netembark.com/case-studies/nyc-dentistry-center/)[**Astra Vein & Endovascular**144 conversions](https://www.netembark.com/case-studies/astra-vein-endovascular/)[**Nestwell**112 conversions](https://www.netembark.com/case-studies/nestwell/)

[All case studies →](https://www.netembark.com/case-studies/)

[Google Ads for medical practices →](https://www.netembark.com/ppc/medical-practices/) [Google Ads for home improvement →](https://www.netembark.com/ppc/home-improvement/)

What clients say

## Reviews from real clients

4.9★★★★★ Google rating

> “Gary and his team were able to maximize my results through social media, SEM and SEO. They were able to get my company to another level. Definitely worth the time to speak with them! Strongly recommend!”
>
>
>
> Gene NapolitanoGoogle review · Feb 2025

FAQ

## Frequently asked questions

What is the difference between SEO and AEO?

SEO (search engine optimization) helps your pages rank in Google’s search results. AEO (answer engine optimization) structures your content, schema markup and reviews so AI assistants such as Google AI Overviews, ChatGPT, Perplexity and Gemini can understand, extract and cite your business.

Is there a minimum contract for SEO?

Yes. SEO has a 3-month minimum term, billed monthly in advance. The first three months cover the audit and foundation work.

What happens in the first three months?

Keyword and question research, competitor analysis, a technical audit (indexing, site speed, Core Web Vitals, mobile usability, crawl errors, redirects), a backlink review, a Google Business Profile review and on-page optimization of priority pages.

How is SEO priced?

A flat monthly management fee based on the scope of work, quoted up front after your audit.

Do you do local SEO for medical practices?

Yes. We optimize Google Business Profiles, local citations, reviews and location pages, and add schema markup such as LocalBusiness and MedicalClinic where relevant.

How do you report SEO results?

Monthly reporting on rankings, traffic, AI visibility and leads, with GA4 and Search Console conversion tracking set up correctly.

## Ready to be found on Google and in AI answers?

Book a call and we’ll start with an audit of your site.

[Book a call](https://www.netembark.com/contact-us/)[(800) 707-2697](tel:+18007072697)

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