# SEM

> Google Ads management from a Google Premier Partner agency: Search, Performance Max, Shopping and YouTube built around tracked leads. Book a call.

- URL: https://www.netembark.com/ppc/
- Published: 2010-03-17
- Updated: 2026-10-13
- Author: admin

---

/* ---- inner-page additions (.ne-page) ---- */ .ne-page{overflow-x:clip} .ne-page section.slight{background:#fff} .ne-page section.sice{background:#EEF5FB} .ne-page section.smid{background:#D6E6F5} .ne-page section.sdark{background:#44566B;color:#fff} .ne-page .sdark h2,.ne-page .sdark h3:not(.card h3):not(.ctitle){color:#fff} .ne-page .sdark .eyebrow{color:#BFDCF4} .ne-page .sdark .lead,.ne-page .sdark\>.wrap\>div\>p,.ne-page .sdark .split p{color:#E6EDF4} .ne-page .sdark .checks li{color:#F2F6FA} .ne-page .sdark .checks li:before{background:#7EB6E3;color:#3C3C3B} .ne-page .sdark .card{border-color:transparent} .ne-page .sdark .card h3{color:#3C3C3B} .ne-page .phero{min-height:560px;padding:96px 0 88px} .ne-page .phero .htext{max-width:820px} .ne-page .phero h1{font-size:clamp(34px,4.6vw,56px)} .ne-page .split.rev\>div:first-child{order:2} .ne-page .split .media img{border-radius:22px;box-shadow:0 24px 50px rgba(60,60,59,.18);aspect-ratio:4/3;object-fit:cover;width:100%} .ne-page .split p+p{margin-top:14px} .ne-page .split .lead+.checks{margin-top:22px} .ne-page .grid5.c2{grid-template-columns:repeat(2,1fr)} .ne-page .grid5.c4{grid-template-columns:repeat(4,1fr)} .ne-page .grid5.c5{grid-template-columns:repeat(5,1fr);gap:18px} .ne-page .grid5.c5 .card{padding:26px 20px} .ne-page .grid5.c5 .card h3{font-size:18px} .ne-page .imgband{background:linear-gradient(180deg,#44566B 0 50%,#fff 50% 100%);padding:0} .ne-page .imgband.flip{background:linear-gradient(180deg,#fff 0 50%,#44566B 50% 100%)} .ne-page .imgband.ice{background:linear-gradient(180deg,#EEF5FB 0 50%,#fff 50% 100%)} .ne-page .imgband figure{position:relative;border-radius:24px;overflow:hidden;box-shadow:0 30px 60px rgba(60,60,59,.22);background:#EEF5FB} .ne-page .imgband img{width:100%;height:clamp(220px,32vw,420px);object-fit:cover} .ne-page .imgband figcaption{position:absolute;left:20px;bottom:20px;right:20px;max-width:560px;background:rgba(60,60,59,.82);color:#fff;font-weight:600;font-size:15px;padding:12px 18px;border-radius:12px} .ne-page .vsec .yt{position:relative;max-width:880px;margin:36px auto 0;aspect-ratio:16/9;border-radius:22px;overflow:hidden;background:#3C3C3B;box-shadow:0 30px 60px rgba(60,60,59,.22);cursor:pointer} .ne-page .vsec .yt img{width:100%;height:100%;object-fit:cover;opacity:.9} .ne-page .vsec .yt iframe{position:absolute;inset:0;width:100%;height:100%;border:0} .ne-page .ytplay{position:absolute;left:50%;top:50%;transform:translate(-50%,-50%);width:88px;height:62px;background:none;border:0;cursor:pointer;transition:transform .2s} .ne-page .yt:hover .ytplay{transform:translate(-50%,-50%) scale(1.08)} .ne-page .ytplay svg{width:100%;height:100%} .ne-page .vnote{margin-top:16px;font-size:15px} .ne-page .vnote a{color:#2F7BBD;font-weight:600} .ne-page .journey{list-style:none;position:relative;margin-top:28px;display:grid;gap:14px} .ne-page .journey li{display:grid;grid-template-columns:44px 1fr;column-gap:14px;align-items:center;background:#fff;border:1px solid #D5E5F3;border-radius:14px;padding:12px 16px;animation:jstep 6s infinite;animation-delay:calc(var(--i)*1.2s)} .ne-page .journey li small{grid-column:2;color:#55595E;font-size:14px;line-height:1.4} .ne-page .journey li b{font-family:Montserrat,sans-serif;color:#3C3C3B} .ne-page .adot{grid-row:span 2;width:40px;height:40px;border-radius:50%;background:#EEF5FB;color:#2F7BBD;font:800 16px Montserrat,sans-serif;display:grid;place-items:center;border:2px solid #7EB6E3} @keyframes jstep{0%,100%{box-shadow:none;border-color:#D5E5F3}8%,18%{box-shadow:0 10px 26px rgba(47,123,189,.22);border-color:#2F7BBD}} .ne-page .journey .pulse{display:none} .ne-page .aframe{background:#fff;border-radius:22px;box-shadow:0 24px 50px rgba(60,60,59,.14);padding:18px 22px 22px;position:relative;overflow:hidden} .ne-page .abar{display:flex;gap:6px;margin-bottom:16px} .ne-page .abar span{width:11px;height:11px;border-radius:50%;background:#D5E5F3} .ne-page .abar span:first-child{background:#FBBC04} .ne-page .abars{height:240px;display:flex;align-items:flex-end;gap:4%;padding:0 4px;border-bottom:2px solid #E3EAF3} .ne-page .abars i{flex:1;height:calc(var(--h)*1%);background:linear-gradient(180deg,#7EB6E3,#2F7BBD);border-radius:8px 8px 0 0;transform-origin:bottom;animation:agrow 4.8s ease-in-out infinite;animation-delay:var(--d)} @keyframes agrow{0%{transform:scaleY(.15)}35%,80%{transform:scaleY(1)}100%{transform:scaleY(.15)}} .ne-page .aline{position:absolute;left:22px;right:22px;top:46px;height:220px;pointer-events:none} .ne-page .aline svg{width:100%;height:100%} .ne-page .aline path{fill:none;stroke:#FBBC04;stroke-width:4;stroke-linecap:round;stroke-dasharray:420;stroke-dashoffset:420;animation:adraw 4.8s ease-in-out infinite;vector-effect:non-scaling-stroke} @keyframes adraw{0%{stroke-dashoffset:420}40%,85%{stroke-dashoffset:0}100%{stroke-dashoffset:420}} .ne-page .acap{font-size:12px;color:#55595E;margin-top:10px;text-align:right} .ne-page .kpis.k4{grid-template-columns:repeat(4,1fr)} .ne-page .vlinks{margin-top:28px;display:flex;gap:12px 28px;justify-content:center;flex-wrap:wrap} .ne-page .vlinks a{color:#fff;font-weight:700;border-bottom:2px solid #7EB6E3} .ne-page .quotes.qn2{grid-template-columns:repeat(2,1fr);max-width:900px;margin-left:auto;margin-right:auto} .ne-page .quotes.qn1{grid-template-columns:1fr;max-width:640px;margin-left:auto;margin-right:auto} .ne-page .rv .rating .stars{letter-spacing:1px} .ne-page .faqs.sice{background:#EEF5FB} .ne-page .faqs.sice .faq{background:#fff} .ne-page .partners-sec .badges{margin-top:28px} .ne-page .chips{list-style:none;display:flex;flex-wrap:wrap;gap:10px;margin:22px 0 28px} .ne-page .chips li{border:1px solid #C3D7EA;background:#fff;border-radius:999px;padding:7px 16px;font-weight:600;font-size:14px;color:#3C3C3B} .ne-page .sdark .chips li{background:transparent;border-color:rgba(255,255,255,.4);color:#fff} .ne-page .terms{display:grid;grid-template-columns:repeat(3,1fr);gap:20px;margin-top:36px;text-align:left} .ne-page .term{background:#fff;border-radius:18px;padding:26px;border:1px solid #C3D7EA} .ne-page .term b{display:block;font:800 28px Montserrat,sans-serif;color:#2F7BBD;margin-bottom:6px} .ne-page .term p{color:#3F4A56;font-size:16px} .ne-page .roadmap{display:grid;grid-template-columns:repeat(4,1fr);gap:20px;margin-top:44px;text-align:left;counter-reset:r} .ne-page .rphase{background:#fff;border:1px solid #E3EAF3;border-top:5px solid #7EB6E3;border-radius:18px;padding:26px 22px} .ne-page .rphase:nth-child(4){border-top-color:#FBBC04} .ne-page .rphase .when{font-size:12px;letter-spacing:.12em;text-transform:uppercase;font-weight:800;color:#2F7BBD} .ne-page .rphase h3{font-size:19px;margin:6px 0 10px} .ne-page .rphase ul{padding-left:18px;color:#55595E;font-size:15px} .ne-page .rphase li{margin-bottom:6px} .ne-page .partner-note{margin-top:22px;padding:18px 20px;border-left:4px solid #FBBC04;background:rgba(255,255,255,.7);border-radius:10px;font-size:16px;color:#3C3C3B} .ne-page .cgrid{display:grid;grid-template-columns:1.25fr .9fr;gap:40px;align-items:start} .ne-page .cform{background:#fff;border:1px solid #E3EAF3;border-radius:22px;padding:32px;box-shadow:0 24px 50px rgba(60,60,59,.1)} .ne-page .cform h2{font-size:28px} .ne-page .cform .fgrid2{display:grid;grid-template-columns:1fr 1fr;gap:14px;margin:18px 0} .ne-page .cform .fld{display:flex;flex-direction:column;gap:6px} .ne-page .cform .full{grid-column:1/-1} .ne-page .cform label{font-weight:600;font-size:14px;color:#3C3C3B} .ne-page .cform input,.ne-page .cform textarea{font:16px Inter,sans-serif;padding:12px 14px;border:1px solid #C9D6E3;border-radius:10px;width:100%;background:#fff} .ne-page .cform input:focus,.ne-page .cform textarea:focus{outline:3px solid #7EB6E3;border-color:#2F7BBD} .ne-page .cform textarea{min-height:120px;resize:vertical} .ne-page .cform .btn-submit{width:100%;font-size:17px;padding:16px} .ne-page .cform .small{font-size:13.5px;color:#55595E;margin-top:10px} .ne-page .cinfo{display:grid;gap:16px} .ne-page .ci{background:#fff;border:1px solid #C3D7EA;border-radius:18px;padding:22px 24px;display:flex;gap:16px;align-items:flex-start} .ne-page .ci .icon{flex:none;width:48px;height:48px;margin:0} .ne-page .ci .icon svg{width:22px;height:22px} .ne-page .ci b{display:block;font-family:Montserrat,sans-serif;color:#3C3C3B} .ne-page .ci a{color:#2F7BBD;font-weight:700;font-size:18px} .ne-page .ci p{color:#55595E;font-size:15px} .ne-page .mnav{display:none} .ne-page .mnav:not(\[hidden\]){display:flex;flex-direction:column;gap:4px;padding:10px 24px 20px;background:#fff;border-top:1px solid #E3EAF3} .ne-page .mnav a{padding:10px 0;font-weight:600;border-bottom:1px solid #EEF2F6} .ne-page .mnav a.btn{border:0;margin-top:10px;text-align:center} .ne-page .burger{cursor:pointer;color:#3C3C3B} @media(min-width:981px){.ne-page .mnav{display:none!important}} @media(max-width:1100px){.ne-page .grid5.c5{grid-template-columns:repeat(3,1fr)}.ne-page .roadmap{grid-template-columns:1fr 1fr}} @media(max-width:980px){.ne-page .grid5.c4,.ne-page .kpis.k4{grid-template-columns:1fr 1fr}.ne-page .split.rev\>div:first-child{order:0}.ne-page .cgrid{grid-template-columns:1fr}.ne-page .terms{grid-template-columns:1fr}.ne-page .quotes.qn2{grid-template-columns:1fr}} @media(max-width:600px){.ne-page .phero{min-height:auto;padding:56px 0 48px}.ne-page .grid5.c2,.ne-page .grid5.c4,.ne-page .grid5.c5,.ne-page .roadmap{grid-template-columns:1fr}.ne-page .cform{padding:22px}.ne-page .cform .fgrid2{grid-template-columns:1fr}.ne-page .abars{height:180px}.ne-page .aline{height:160px}.ne-page .imgband figcaption{position:static;border-radius:0;max-width:none}.ne-page .kpis.k4{grid-template-columns:1fr 1fr}} @media(prefers-reduced-motion:reduce){.ne-page .journey li,.ne-page .abars i,.ne-page .aline path{animation:none}.ne-page .aline path{stroke-dashoffset:0}} .ne-page .cbadges{display:flex;align-items:center;gap:14px;flex-wrap:wrap;margin:0 0 26px} .ne-page .cbadges img{height:72px;width:auto;border-radius:10px} .ne-page .cbadges img.mlogo{height:30px} .ne-page .sdark .wcard h3{color:#3C3C3B} .ne-page .imgband.graphic img{object-fit:contain;height:auto;max-height:440px;background:#EEF5FB} .ne-page .imgband.graphic figcaption{position:static;max-width:none;border-radius:0;text-align:center;background:#3C3C3B} .ne-page .sdark .card .checks li{color:#3C3C3B} .ne-page .sdark .card .checks li:before{background:#2F7BBD;color:#fff} .ne-page .sdark .card p{color:#55595E} .ne-page .phero .hbg{position:absolute;inset:0;width:100%;height:100%;object-fit:cover;z-index:0} .ne-page a.btn\[href="/contact-us/"\],.ne-page .band a.btn\[href="/contact-us/"\]{background:#FBBC04;color:#3C3C3B;border:0;font-weight:800} .ne-page a.btn\[href="/contact-us/"\]:hover{background:#E0A800;color:#3C3C3B} .ne-page .casetabs{flex-wrap:wrap;justify-content:center;border-radius:22px;max-width:100%} .ne-page .gform_wrapper{margin:18px 0 0} .ne-page .gform_wrapper .gfield{margin-bottom:14px} .ne-page .gform_wrapper .gfield_label,.ne-page .gform_wrapper label{font:600 14px Inter,sans-serif;color:#3C3C3B;margin-bottom:6px;display:block} .ne-page .gform_wrapper input:not(\[type=submit\]):not(\[type=checkbox\]):not(\[type=radio\]),.ne-page .gform_wrapper textarea,.ne-page .gform_wrapper select{font:16px Inter,sans-serif;padding:12px 14px!important;border:1px solid #C9D6E3!important;border-radius:10px!important;width:100%!important;background:#fff;box-shadow:none} .ne-page .gform_wrapper input:focus,.ne-page .gform_wrapper textarea:focus{outline:3px solid #7EB6E3;border-color:#2F7BBD!important} .ne-page .gform_wrapper .gform_footer input\[type=submit\],.ne-page .gform_wrapper .gform_footer button,.ne-page .gform_wrapper .gform_button{width:100%;background:#FBBC04!important;color:#3C3C3B!important;border:0!important;border-radius:999px!important;padding:16px!important;font:800 17px Inter,sans-serif!important;cursor:pointer} .ne-page .gform_wrapper .gform_button:hover{background:#E0A800!important} .ne-page .gform_wrapper .gfield_required{color:#2F7BBD} .ne-page .gform_wrapper .validation_message{color:#B3261E;font-size:14px}

@media(max-width:700px){.ne-page .plist{display:flex !important;flex-direction:column !important;align-items:flex-start !important;justify-content:flex-start !important;width:max-content;max-width:100%;margin-left:auto !important;margin-right:auto !important;gap:18px}.ne-page .plist li{justify-content:flex-start !important;width:100%;margin:0 !important}.ne-page .plist .pmark{width:32px;flex:0 0 32px;display:inline-flex;justify-content:center}} .ne-page header .logo img{height:62px !important}.ne-page header.shrink .logo img{height:46px !important}@media(max-width:700px){.ne-page header .logo img{height:50px !important}.ne-page header.shrink .logo img{height:42px !important}} .ne-page .sdark .step p,.ne-page .sdark .steps p,.ne-page .sdark \> .wrap \> p,.ne-page .sdark .center \> p{color:#E6EEF6 !important}.ne-page .sdark .step h3{color:#fff !important} .ne-page .wcard h3{color:#3C3C3B !important}.ne-page .sdark .partner-note,.ne-page .sdark .partner-note b{color:#E6EEF6 !important} /* medical pages */ .ne-page .wrap.narrow2{max-width:920px;margin-left:auto!important;margin-right:auto!important} .ne-page .msec h2{margin-bottom:18px} .ne-page .mbody p,.ne-page .mtext p{margin:0 0 14px} .ne-page .mbody h3,.ne-page .mtext h3{margin:22px 0 8px} .ne-page .mbody .checks,.ne-page .mtext .checks{margin:6px 0 18px} .ne-page .mcards{display:grid;grid-template-columns:repeat(auto-fit,minmax(300px,1fr));gap:22px;margin-top:26px} .ne-page .mcards .card{padding:28px 26px} .ne-page .mcards .card p,.ne-page .mcards .card li{font-size:15.5px;color:#55595E} .ne-page .mcards .card h3{font-size:19px;margin:0 0 10px} .ne-page .tscroll{overflow-x:auto;margin:10px 0 22px;-webkit-overflow-scrolling:touch} .ne-page .tscroll .mtable{min-width:520px} .ne-page .note.legal{background:#FFF8E1;border-left:4px solid #FBBC04;padding:12px 16px;border-radius:8px;color:#3C3C3B;font-size:14.5px} .ne-page .msec a:not(.btn),.ne-page .mtext a:not(.btn){color:#1F5F99;text-decoration:underline} @media(max-width:700px){.ne-page .mcards{grid-template-columns:1fr}.ne-page .mcards .card{padding:22px 18px}} .ne-page .mtable td{color:#3C3C3B}.ne-page .mtable td.good{color:#1F5F99}

.ne-page .burger{min-width:48px;min-height:48px;display:inline-flex;align-items:center;justify-content:center;padding:0;margin-right:-8px;color:#3C3C3B;cursor:pointer;touch-action:manipulation;-webkit-tap-highlight-color:transparent;position:relative;z-index:5}@media(min-width:981px){.ne-page .burger{display:none!important}} /* Brands we've worked with: original client logo grid */ .ne-page .clogos{background:#fff;border-top:1px solid #E6ECF2} .ne-page .clogos .lead{margin-left:auto;margin-right:auto} .ne-page .lgrid{list-style:none;margin:36px 0 0;padding:0;display:grid;grid-template-columns:repeat(6,minmax(0,1fr));gap:14px} .ne-page .lgrid li{margin:0;padding:14px 12px;height:96px;display:flex;align-items:center;justify-content:center;background:#fff;border:1px solid #E6ECF2;border-radius:10px;transition:border-color .25s,box-shadow .25s} .ne-page .lgrid img{display:block;max-width:100%;max-height:64px;width:auto;height:auto;object-fit:contain;filter:grayscale(1);opacity:.72;transition:filter .3s,opacity .3s} .ne-page .lgrid li:hover{border-color:#C9D6E3;box-shadow:0 6px 18px rgba(31,95,153,.10)} .ne-page .lgrid li:hover img,.ne-page .lgrid li:focus-within img{filter:none;opacity:1} @media(hover:none){.ne-page .lgrid img{filter:none;opacity:1}} @media(max-width:1100px){.ne-page .lgrid{grid-template-columns:repeat(5,minmax(0,1fr))}} @media(max-width:700px){.ne-page .lgrid{grid-template-columns:repeat(3,minmax(0,1fr));gap:8px;margin-top:24px}.ne-page .lgrid li{height:72px;padding:8px 6px}.ne-page .lgrid img{max-height:48px}} .ne-page header a.btn\[href="/contact-us/"\]{white-space:nowrap !important}@media(max-width:600px){.ne-page header a.btn\[href="/contact-us/"\]{font-size:13px !important;padding:8px 14px !important;line-height:1.2 !important}}@media(max-width:360px){.ne-page header a.btn\[href="/contact-us/"\]{font-size:12px !important;padding:7px 11px !important}} @media(max-width:700px){.ne-page .lgrid{display:grid !important;grid-auto-flow:column !important;grid-template-rows:repeat(3,auto) !important;grid-template-columns:none !important;grid-auto-columns:31% !important;overflow-x:auto;scroll-snap-type:x mandatory;-webkit-overflow-scrolling:touch;gap:10px !important;padding-bottom:10px;scrollbar-width:thin}.ne-page .lgrid li{scroll-snap-align:start}} /* shared results: medical case-study strip (casestudies) */ .ne-page .csstrip{margin-top:34px;padding-top:26px;border-top:1px solid rgba(255,255,255,.18)} .ne-page .csstrip h3{font-size:20px;margin:0 0 16px} .ne-page .cslinks{display:grid;grid-template-columns:repeat(5,1fr);gap:12px;margin-bottom:18px} .ne-page .cslinks a{display:flex;flex-direction:column;gap:4px;padding:14px 16px;border-radius:12px;background:rgba(255,255,255,.08);border:1px solid rgba(255,255,255,.2);color:inherit;text-decoration:none} .ne-page .cslinks a:hover{background:rgba(255,255,255,.16)} .ne-page .cslinks b{font-size:15px;line-height:1.25}.ne-page .cslinks span{font-size:13.5px;opacity:.85} @media(max-width:980px){.ne-page .cslinks{grid-template-columns:1fr 1fr}} @media(max-width:480px){.ne-page .cslinks{grid-template-columns:1fr}}

/* ---- sticky header: phone + Book a call always visible (nav.py) ---- */ .ne-page header{position:fixed !important;top:0;left:0;right:0;width:100%;box-sizing:border-box;z-index:999 !important;background:#fff;transition:box-shadow .2s,padding .2s} .ne-page .topbar{display:none !important} /* fixed (not sticky): Betheme sets body{overflow-x:hidden} ul{display:flex !important;flex-wrap:nowrap !important;align-items:center !important;margin:0 !important;padding:0 !important} .ne-page header nav.mainnav\>ul\>li{display:flex;align-items:center;margin:0 !important;padding:0 !important;white-space:nowrap} .ne-page header nav.mainnav\>ul\>li\>a{display:inline-flex !important;align-items:center;white-space:nowrap !important;line-height:20px !important;padding-top:0 !important;padding-bottom:0 !important;height:24px} .ne-page header .hphone,.ne-page header a.btn\[href="/contact-us/"\]{align-self:center;line-height:20px !important}} .ne-page header.shrink{box-shadow:0 4px 18px rgba(60,60,59,.14)} .ne-page header .wrap{transition:padding .2s}.ne-page header.shrink .wrap{padding-top:6px !important;padding-bottom:6px !important} html{scroll-padding-top:120px}.ne-page \[id\]{scroll-margin-top:120px} .ne-page .hphone{position:relative;margin-left:18px;margin-right:30px;display:inline-flex;align-items:center;gap:6px;white-space:nowrap;font-weight:700;color:#2F7BBD !important;font-size:15px;min-height:44px} .ne-page .hphone:after{content:"";position:absolute;right:-15px;top:50%;width:1px;height:24px;transform:translateY(-50%);background:#D5E2EE} .ne-page header a.btn\[href="/contact-us/"\]{background:#FBBC04 !important;color:#3C3C3B !important;border-color:#FBBC04 !important} @media(max-width:980px){.ne-page header a.btn.hide-m{display:inline-flex !important;align-items:center;min-height:40px}.ne-page header .wrap{gap:8px !important}.ne-page nav.mainnav{display:none !important} .ne-page .hphone{font-size:13px;gap:4px;margin-left:auto;margin-right:0}.ne-page .hphone:after{display:none}html{scroll-padding-top:90px}.ne-page \[id\]{scroll-margin-top:90px}.ne-page .mnav{max-height:calc(100vh - 80px);overflow-y:auto}} /* logo: keep natural 808x244 (3.31:1) ratio; desktop ~19% smaller than the old 62px/46px */ .ne-page header .logo{flex-shrink:0;display:inline-flex;align-items:center} .ne-page header .logo img{height:50px !important;width:auto !important;max-width:none !important;object-fit:contain;aspect-ratio:808/244} .ne-page header.shrink .logo img{height:38px !important} @media(max-width:980px){.ne-page header .logo img{height:40px !important}.ne-page header.shrink .logo img{height:36px !important}} @media(max-width:600px){.ne-page header .logo img{height:30px !important}.ne-page header.shrink .logo img{height:28px !important}} @media(max-width:480px){.ne-page header .wrap{padding-left:14px !important;padding-right:14px !important;gap:6px !important}.ne-page header .logo img,.ne-page header.shrink .logo img{height:26px !important}.ne-page .hphone{font-size:12.5px;gap:3px}.ne-page header a.btn\[href="/contact-us/"\]{padding:8px 12px !important;font-size:12.5px !important}} @media(max-width:380px){.ne-page header .logo img{height:26px !important}.ne-page header.shrink .logo img{height:26px !important}} @media(max-width:380px){.ne-page .hphone span{display:none}.ne-page .hphone{padding:0 6px}} /* ---- header nav: Industries dropdown + Contact (nav.py) ---- */ @media(min-width:981px){.ne-page header nav.mainnav ul{gap:22px;align-items:center;white-space:nowrap}.ne-page header nav.mainnav\>ul\>li{position:relative}} @media(min-width:981px) and (max-width:1280px){.ne-page header nav.mainnav ul{gap:14px;font-size:14px}.ne-page header .wrap{gap:14px}} @media(min-width:981px) and (max-width:1100px){.ne-page header nav.mainnav ul{gap:11px;font-size:13.5px}.ne-page header a.btn.hide-m{padding:10px 16px !important;font-size:14px !important}} .ne-page .hasdd{display:flex;align-items:center;gap:2px} .ne-page .ddbtn{background:none;border:0;padding:6px 4px;cursor:pointer;color:inherit;display:inline-flex;align-items:center;border-radius:4px} .ne-page .ddbtn .chev,.ne-page .maccbtn .chev{transition:transform .2s} .ne-page .hasdd.open .ddbtn .chev{transform:rotate(180deg)}.ne-page .hasdd.open\>.ddtop{color:#2F7BBD} .ne-page .ddpanel{position:absolute;top:100%;left:50%;transform:translate(-50%,8px);padding-top:16px;opacity:0;visibility:hidden;transition:opacity .18s,transform .18s,visibility 0s .18s;z-index:1000;white-space:normal} .ne-page .hasdd.open .ddpanel{opacity:1;visibility:visible;transform:translate(-50%,0);transition:opacity .18s,transform .18s} .ne-page .ddin{width:760px;min-height:430px;position:relative;background:#fff;border-radius:14px;box-shadow:0 18px 50px rgba(60,60,59,.18),0 2px 8px rgba(60,60,59,.08);border-top:4px solid #7EB6E3;padding:16px 0;text-align:left} .ne-page ul.ddlist{display:block !important;width:260px;list-style:none;margin:0;padding:0 0 0 12px;font-size:14.5px !important;border-right:1px solid #E3EAF3} .ne-page .ddlist\>li{display:block} .ne-page .ddindlink{display:flex !important;justify-content:space-between;align-items:center;padding:9px 14px;margin-right:12px;border-radius:8px;color:#3C3C3B !important;font-weight:600} .ne-page .ddarr{font-size:18px;color:#7EB6E3} .ne-page .ddind.act\>.ddindlink,.ne-page .ddindlink:hover,.ne-page .ddindlink:focus-visible{background:#EEF5FB;color:#2F7BBD !important} .ne-page .ddind.act .ddarr{color:#2F7BBD} .ne-page .ddsub{display:none;position:absolute;left:272px;right:0;top:16px;padding:6px 26px 10px} .ne-page .ddind.act\>.ddsub{display:block} .ne-page .ddsubhead{display:block;font-family:Montserrat,sans-serif;font-weight:800;font-size:16px;color:#2F7BBD !important;padding:4px 10px 10px;border-bottom:1px solid #E3EAF3;margin-bottom:8px} .ne-page .ddsub ul{display:grid !important;grid-template-columns:1fr 1fr;gap:2px 14px !important;list-style:none;margin:0;padding:0} .ne-page .ddsub ul a{display:block;padding:9px 10px;border-radius:8px;color:#3C3C3B;font-weight:500;font-size:14px} .ne-page .ddsub ul a:hover,.ne-page .ddsub ul a:focus-visible{background:#EEF5FB;color:#2F7BBD} .ne-page .ddallrow{margin-top:8px;padding:8px 14px 0;border-top:1px solid #E3EAF3;margin-right:12px} .ne-page .ddall{font-weight:700;font-size:14px;color:#2F7BBD !important} .ne-page .macc{border-bottom:1px solid #EEF2F6} .ne-page .maccbtn{width:100%;min-height:48px;display:flex;justify-content:space-between;align-items:center;background:none;border:0;padding:10px 0;font:inherit;font-weight:600;color:#3C3C3B;cursor:pointer;text-align:left} .ne-page .maccbtn\[aria-expanded="true"\]{color:#2F7BBD}.ne-page .maccbtn\[aria-expanded="true"\] .chev{transform:rotate(180deg)} .ne-page .macclist{display:flex;flex-direction:column;padding:0 0 8px 14px;border-left:3px solid #7EB6E3;margin:0 0 10px 2px} .ne-page .macclist\[hidden\]{display:none} .ne-page .mnav .macclist a{min-height:48px;display:flex;align-items:center;font-weight:500;font-size:15px;border-bottom:1px solid #F2F5F8} .ne-page .mnav a.btn{min-height:48px;display:flex !important;align-items:center;justify-content:center} .ne-page .mnav .macclist a.mall{font-weight:700;color:#2F7BBD;border-bottom:0} .ne-page .macc2{border-bottom:1px solid #F2F5F8} .ne-page .maccbtn2{font-size:15px;font-weight:600;padding:10px 4px 10px 0} .ne-page .macclist2{border-left-color:#2F7BBD;margin:0 0 6px 0;padding-left:12px} .ne-page .mnav .macclist2 a.mall{border-bottom:1px solid #F2F5F8} .ne-page .mnav .macclist2 a{font-size:14.5px} /* About \> Locations (nested) */ .ne-page .hasdd.ddsm .ddpanel{left:auto;right:-40px;transform:translate(0,8px)}.ne-page .hasdd.ddsm.open .ddpanel{transform:translate(0,0)} .ne-page .ddsm .ddin{width:480px;min-height:250px}.ne-page .ddsm ul.ddlist{width:200px}.ne-page .ddsm .ddsub{left:212px} .ne-page .ddsm .ddsub ul.ddloc{display:block !important}.ne-page .ddloc li{display:block} .ne-page .ddloc .lv1 a{padding-left:24px !important}.ne-page .ddloc .lv2 a{padding-left:38px !important} .ne-page .ddloc .lv1 a:before,.ne-page .ddloc .lv2 a:before{content:"\21B3 ";color:#7EB6E3} .ne-page .mnav .macclist2 a.lv1{padding-left:14px}.ne-page .mnav .macclist2 a.lv2{padding-left:28px} .ne-page .mnav .macclist2 a.lv1:before,.ne-page .mnav .macclist2 a.lv2:before{content:"\21B3\00a0";color:#7EB6E3}

/* Betheme .section_wrapper adds 0 33px side padding (max-width 550px) at

[![Netembark](https://www.netembark.com/wp-content/uploads/2026/10/netembark-logo.png)](https://www.netembark.com/)

[(800) 707-2697](tel:+18007072697)
 [Book a call](https://www.netembark.com/contact-us/)

![](https://www.netembark.com/wp-content/uploads/2026/10/home-digital-marketing-analytics-1.webp)

PPC management · Google Premier Partner

# Google Ads management from a Premier Partner agency

Search, Performance Max, Shopping and YouTube campaigns built around tracked calls, leads and sales.

[Book a call](https://www.netembark.com/contact-us/)See case studies

Google SearchPerformance MaxGoogle ShoppingYouTubeMicrosoft AdsChatGPT Ads

4.9Google rating

As featured in![Forbes](https://www.netembark.com/wp-content/uploads/2026/10/forbes-logo.svg)

[![Expertise.com Best Advertising Agencies in Newark](https://www.netembark.com/wp-content/uploads/2026/10/BestAgenciesNewark.jpg)](https://www.expertise.com/nj/newark/advertising-agencies)
 [![Google Premier Partner 2023](https://www.netembark.com/wp-content/uploads/2026/10/premier-badge-2023.svg)](https://www.google.com/partners/agency?id=5349039247)

![Facebook Certified Digital Marketing Associate](https://www.netembark.com/wp-content/uploads/2026/10/facebook-badge.png)

![Facebook Certified Creative Strategy Professional](https://www.netembark.com/wp-content/uploads/2026/10/facebook-certified-creative-strategy-professional.png)

Why Netembark

## Why choose Netembark LLC for Google Ads?

Netembark is a Google Premier Partner agency (2023). You get an experienced paid search team that builds campaigns around your real business goals, plus conversion tracking that shows which clicks become calls, leads and sales.

Because ad results depend on the page people land on, we also look after landing pages, site speed and reviews when they’re holding your campaigns back.

- $40M+ in Google Ads spend managed
- Search, Performance Max, Shopping, YouTube and Display
- Managed through our proprietary ad management, with full transparent reporting

[Book a call](https://www.netembark.com/contact-us/)

![Google Ads ROI reporting dashboard](https://www.netembark.com/wp-content/uploads/2026/10/ppc-roi-reporting-1.webp)

## Numbers Don’t Lie!

**$40M+**Google Ads spend managed

**18**years in business

**1,000+**happy customers

**1M+**conversions

**4.9★**Google rating

**Up to 6x**ROAS*

- Since 2009
- Fortune 5000 Company
- Top 1% of digital marketing agencies

[Book a call](https://www.netembark.com/contact-us/)

* Best result in an e-commerce Google Ads account; results vary by account. See case studies

Cross-channel reporting

## See every lead, across every channel

We run campaigns across Google Search, Performance Max, Google Shopping, YouTube, Display, Microsoft Ads, ChatGPT Ads and paid social, and report results in one place. You see what each channel costs and what it returns, so budget goes where it works.

- Google Search & Performance Max
- Google Shopping & Merchant Center
- YouTube & Display
- Microsoft Advertising (Bing)
- Meta, LinkedIn & TikTok
- ChatGPT Ads

![Campaign analytics on a laptop](https://www.netembark.com/wp-content/uploads/2026/10/ppc-analytics-laptop-1.webp)

From search to sale

## Reach customers when they’re ready to buy

People search on Google, Maps, YouTube and now AI assistants when they’re looking for a product or provider. We make sure you show up across those places with ads that match what they’re asking for.

1. 1**Search**A high-intent query on Google, Maps, YouTube or an AI assistant
2. 2**Ad**An ad that matches what they asked for
3. 3**Landing page**A fast page built to convert
4. 4**Call, lead or sale**Tracked back to the keyword and campaign

Illustrative animation, not client data

How we manage your campaigns

## Smarter campaigns, with human oversight

### Smarter AI bidding, with human oversight

We use Google’s Smart Bidding strategies (target CPA, target ROAS, maximize conversions) fed with accurate conversion data, including offline and call conversions, and keep watching search terms, budgets and placements so automation doesn’t overspend.

### Insight that drives decisions

Search-term analysis, audience data and conversion paths show us what your customers want, and we use that to sharpen keywords, ads and landing pages.

### Win the searches competitors miss

Long-tail and high-intent queries often convert best and cost less. We find them, build tightly themed ad groups around them and cut wasted spend with negative keywords.

### Bid on intent, not just keywords

We separate research searches from ready-to-buy searches and bid accordingly, so your budget goes to the clicks most likely to become customers.

![Google Ads campaign strategy session](https://www.netembark.com/wp-content/uploads/2026/10/ppc-campaign-strategy-1.webp)

Every account starts with a custom Action Plan built around your goals.

Industries

## Google Ads for your industry

We build campaigns around specific procedures, services and service areas, with ad policies and tracking handled correctly.

### Medical practices

Procedure-level Google Ads for surgeons, ENTs, podiatrists, orthopedic and specialty practices, with compliant landing pages and call tracking.

[Google Ads for medical practices →](https://www.netembark.com/ppc/medical-practices/)

### Home improvement

Lead generation for contractors and home services, targeted to the towns you serve and tracked to real calls and form fills.

[Google Ads for home improvement →](https://www.netembark.com/ppc/home-improvement/)

Results · case studies

## Real campaigns, real numbers

Four Netembark Google Ads accounts: e-commerce and medical lead generation. Pick a case study.

### Rug Engine, e-commerce Google Ads

Steady, profitable online sales from Google Ads on a modest monthly budget.

**5.1x**ROAS, last 90 days*revenue ÷ ad spend*

**94**orders in 90 days*tracked in Google Ads*

**4.4x**ROAS over 12 months*Oct 2025–Sep 2026*

**5.9x**peak month*May 2026*

**Monthly ad spend vs revenue**Ad spend Revenue

Google Ads data. 90-day figures: Jul 14–Oct 11, 2026. Monthly chart: Oct 2025–Sep 2026. Results vary by account.

### Hudson Pro Ortho, Google Ads lead generation

One month vs. the prior month: more patient leads at a lower cost per lead, on less total spend.

**161**conversions (leads)*+14.2% vs prior month*

**$71.29**cost per conversion*down from $87.78*

**13.08%**conversion rate*+22.8% vs prior month*

| Metric | Current month | vs prior |
| --- | --- | --- |
| Impressions | 33,651 | -11.69% |
| Clicks | 1,231 | -7.02% |
| CTR | 3.66% | +5.28% |
| Cost | $11,477.12 | -7.27% |
| Avg. CPC | $9.32 | – |
| Conv. rate | 13.08% | +22.81% |
| Conversions | 161 | +14.18% |
| Cost / conv. | $71.29 | -18.79% |

Prior-month values are calculated from the reported % change.

### Avant Dermatology & Aesthetics, Google Ads lead generation

Patient leads for a dermatology and aesthetics practice at a low cost per conversion.

**182**conversions*September 2026*

**15.52%**conversion rate*all campaigns*

**$14.12**cost per conversion*all campaigns*

| Metric (Sep 1–30, 2026) | Value |
| --- | --- |
| Impressions | 21,012 |
| Clicks | 1,172 |
| Avg. CPC | $2.19 |
| Cost | $2,571.64 |
| Conversions | 182 |
| Phone conversions | 114 |
| Conv. rate | 15.52% |
| Cost / conv. | $14.12 |

Source: Netembark monthly Google Ads report, Key Insights (All Campaigns), September 2026.

### Noor Dermatology, Google Ads lead generation

Steady patient inquiries for a dermatology practice from Google Search.

**142**conversions*September 2026*

**7.23%**conversion rate*all campaigns*

**$22.74**cost per conversion*all campaigns*

| Metric (Sep 1–30, 2026) | Value |
| --- | --- |
| Impressions | 31,066 |
| Clicks | 1,964 |
| Avg. CPC | $1.64 |
| Cost | $3,229.16 |
| Conversions | 142 |
| Phone conversions | 86 |
| Conv. rate | 7.23% |
| Cost / conv. | $22.74 |

Source: Netembark monthly Google Ads report, Key Insights (All Campaigns), September 2026.

### More medical practice case studies

[**Coastal ENT**491 total conversions](https://www.netembark.com/case-studies/coastal-ent/)[**Vitreous Retina Macula Consultants**449 conversions](https://www.netembark.com/case-studies/vitreous-retina-macula-consultants/)[**NYC Dentistry Center**67 conversions](https://www.netembark.com/case-studies/nyc-dentistry-center/)[**Astra Vein & Endovascular**144 conversions](https://www.netembark.com/case-studies/astra-vein-endovascular/)[**Nestwell**112 conversions](https://www.netembark.com/case-studies/nestwell/)

[All case studies →](https://www.netembark.com/case-studies/)

[Google Ads for medical practices →](https://www.netembark.com/ppc/medical-practices/) [Google Ads for home improvement →](https://www.netembark.com/ppc/home-improvement/)

How we work

## Get started in three easy steps

### Connect

Schedule a time to connect with one of our award-winning experts.

### Plan

Our team creates a custom Action Plan geared toward helping you achieve your goals.

### Launch

Your campaigns go live within 2–4 days of signing the insertion order and are actively managed, with full transparent reporting.

[Book a call](https://www.netembark.com/contact-us/)

What clients say

## Reviews from real clients

4.9★★★★★ Google rating

> “Gary is incredibly responsive, detail-oriented, and always willing to explain the “why” behind every tactic. We receive regular updates, performance reports, and insights that help us make informed decisions.”
>
>
>
> James TayebiGoogle review · Aug 2025

> “Worked with Gary on our Google ads campaign for a roofing company. He did an amazing job generating leads for us the same week the campaign went live. Highly recommend them.”
>
>
>
> Js DelcidGoogle review · Jan 2024

> “I'm delighted to give NetEMBARK LLC a 5-star review! Their expertise in optimizing Google Shopping ads has significantly boosted my online business. Grateful for their effective internet marketing services.”
>
>
>
> Marc ScoranGoogle review · Jan 2024

FAQ

## Frequently asked questions

What does a Google Ads management agency do?

We plan, build and manage your Google Ads campaigns: keyword and audience research, ad copy, bidding, budgets, landing page recommendations and conversion tracking, with regular reporting on calls, leads and sales.

Which campaign types do you manage?

Google Search, Performance Max, Google Shopping, YouTube and Display, plus Microsoft Advertising (Bing), ChatGPT Ads and paid social on Meta, LinkedIn and TikTok.

What is a Google Premier Partner?

Google Premier Partner status is given to a small share of Google Partner agencies each year based on performance, ad spend and certifications. Netembark earned Premier Partner status in 2023.

Do you use automated bidding?

Yes. We use Google’s Smart Bidding strategies such as target CPA, target ROAS and maximize conversions, fed with accurate conversion data, and we monitor search terms, budgets and placements so automation doesn’t overspend.

Who manages the Google Ads account?

We do. Netembark manages the account through our proprietary ad management, with full transparent reporting on the calls, forms and sales your campaigns produce.

Is there a long-term contract?

No. Google Ads management is month to month, with no long-term contract. (SEO is different: it has a 3-month minimum term.)

## Ready to get more from Google Ads?

Book a free strategy call with a Google Premier Partner team.

[Book a call](https://www.netembark.com/contact-us/)[(800) 707-2697](tel:+18007072697)

(function(){var R=document.querySelector('.ne-page');if(!R)return; R.querySelectorAll('.hasdd').forEach(function(li){var b=li.querySelector('.ddbtn'),t=null; function set(o){clearTimeout(t);li.classList.toggle('open',o);b.setAttribute('aria-expanded',o)} li.addEventListener('mouseenter',function(){if(matchMedia('(min-width:981px)').matches)set(true)}); li.addEventListener('mouseleave',function(){clearTimeout(t);t=setTimeout(function(){set(false)},250)}); b.addEventListener('click',function(e){e.preventDefault();set(!li.classList.contains('open'))}); li.addEventListener('focusin',function(){set(true)}); li.addEventListener('focusout',function(e){if(!li.contains(e.relatedTarget))set(false)}); li.addEventListener('keydown',function(e){if(e.key==='Escape'&&li.classList.contains('open')){set(false);li.querySelector('.ddtop').focus();e.stopPropagation()}});}); var H=R.querySelector('header');if(H){var ab=document.body.classList.contains('admin-bar'); var hh=function(){if(!H.classList.contains('shrink'))R.style.setProperty('--ne-hh',H.offsetHeight+'px')}; var f=function(){H.classList.toggle('shrink',scrollY\>40); var A=document.getElementById('wpadminbar');if(ab&&A){H.style.top=Math.max(0,Math.round(A.getBoundingClientRect().bottom))+'px'}else H.style.top=''}; addEventListener('scroll',f,{passive:true});addEventListener('resize',function(){f();hh()});hh();f();addEventListener('load',function(){hh();f()})} R.querySelectorAll('.ddind').forEach(function(r){function act(){r.parentNode.querySelectorAll('.ddind').forEach(function(x){x.classList.toggle('act',x===r)})} r.addEventListener('mouseenter',act);r.addEventListener('focusin',act)}); R.querySelectorAll('.maccbtn').forEach(function(b){var l=document.getElementById(b.getAttribute('aria-controls')); b.addEventListener('click',function(){var o=b.getAttribute('aria-expanded')!=='true';b.setAttribute('aria-expanded',o);l.hidden=!o})}); })();

---

Site index for agents: https://www.netembark.com/llms.txt