# Google Ads for Accountants and CPA Firms

> Google Ads for accountants and CPA firms: tax season surges, bookkeeping and advisory campaigns, and Microsoft Ads for business owners. Book a call.

- URL: https://www.netembark.com/industries/professional-services/accountants/
- Published: 2026-10-13
- Updated: 2026-10-13
- Author: Gary Pyatigorsky

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Professional Services · Accountants & CPAs

# Google Ads for Accountants and CPA Firms

We help accounting and CPA firms win tax, bookkeeping and advisory clients with Google Ads, Microsoft Ads and SEO.

[Book a call](https://www.netembark.com/contact-us/)Our services

Google Premier Partner 2023Month-to-month paid adsSame-day reply

4.9Google rating

As featured in![Forbes](https://www.netembark.com/wp-content/uploads/2026/10/forbes-logo.svg)

[![Expertise.com Best Advertising Agencies in Newark](https://www.netembark.com/wp-content/uploads/2026/10/BestAgenciesNewark.jpg)](https://www.expertise.com/nj/newark/advertising-agencies)
 [![Google Premier Partner 2023](https://www.netembark.com/wp-content/uploads/2026/10/premier-badge-2023.svg)](https://www.google.com/partners/agency?id=5349039247)

![Facebook Certified Digital Marketing Associate](https://www.netembark.com/wp-content/uploads/2026/10/facebook-badge.png)

![Facebook Certified Creative Strategy Professional](https://www.netembark.com/wp-content/uploads/2026/10/facebook-certified-creative-strategy-professional.png)

Accountants & CPAs

## Win tax season and year-round clients

Tax season brings urgency, but year-round bookkeeping and advisory clients are worth more. We target both.

- Tax, bookkeeping and advisory campaigns
- Business owner targeting
- Microsoft Ads
- Inquiry tracking

[Book a call](https://www.netembark.com/contact-us/)

![Campaign analytics reviewed on a laptop for accountants](https://www.netembark.com/wp-content/uploads/2026/10/ppc-analytics-laptop-1.webp)

Services

## Marketing services for accounting firms

Paid Google services first, backed by the channels that support them. We focus on marketing that produces leads and sales.

### Google Ads / PPC search

Search campaigns built on the high-intent keywords accounting firms customers type when they are ready to act, with tight negative keywords to cut wasted clicks.

[Google Ads management →](https://www.netembark.com/ppc/)

### Microsoft Ads

Microsoft Advertising (Bing) campaigns that reach an additional search audience alongside Google.

[Google Ads management →](https://www.netembark.com/ppc/)

### SEO & AEO

Search engine and answer engine optimization so accounting firms show up in Google results, AI Overviews and AI assistants when buyers research.

[SEO & AEO services →](https://www.netembark.com/seo/)

### ChatGPT Ads

Ads in ChatGPT conversations, an emerging channel for reaching buyers while they ask an AI assistant for recommendations.

[Google Ads management →](https://www.netembark.com/ppc/)

### Landing pages & websites

Fast, focused landing pages and websites written to convert paid and organic traffic into calls, forms and sales.

[Website design →](https://www.netembark.com/webdesign/)

### Conversion tracking & reporting

Call, form, booking and sale tracking set up correctly, with clear reporting you can check in your own accounts.

[Google Ads management →](https://www.netembark.com/ppc/)

Challenges & solutions

## What makes marketing for accounting firms hard, and how we handle it

### Tax season crunch

Short window of demand.

**How we solve it:** Pre-planned seasonal campaigns.

### DIY software

Clients try software first.

**How we solve it:** Ads that show the value of a CPA.

### Business vs individual

Different values.

**How we solve it:** Separate campaigns.

CPA playbook

## How we run Google Ads for accountants

### Tax season and year-round services

Individual tax prep peaks in the first months of the year, while bookkeeping, payroll and advisory clients search year-round. We shift budgets with the calendar and keep higher-value business services running all year.

### Business owners versus individuals

A small business looking for a bookkeeper is worth more over time than a one-time return. We separate campaigns and landing pages so the firm attracts the client mix it wants.

### Microsoft Ads for business decision-makers

Business owners and finance managers often use desktop search at work, which makes Microsoft Ads a cost-effective addition for CPA firms.

## Want more new clients?

Book a free strategy call with a Google Premier Partner team. We reply the same business day.

[Book a call](https://www.netembark.com/contact-us/)[(800) 707-2697](tel:+18007072697)

How we work

## Our process

### Connect

A call with a certified strategist about your goals, markets and what a good lead or sale is worth to you.

### Audit & plan

We review your current accounts, tracking and landing pages, then build an Action Plan for accounting firms.

### Launch & track

Campaigns go live with conversion tracking in place, so calls, forms and sales are measured.

### Optimize & report

Active management: search terms, bids, ads and pages improved continuously, with reporting you can check in your own accounts.

[Book a call](https://www.netembark.com/contact-us/)

## Numbers Don’t Lie!

**$40M+**Google Ads spend managed

**18**years in business

**1,000+**happy customers

**1M+**conversions

**4.9★**Google rating

**Up to 6x**ROAS*

- Since 2009
- Fortune 5000 Company
- Top 1% of digital marketing agencies

[Book a call](https://www.netembark.com/contact-us/)

Our paid ad campaigns **average a 12–16% conversion rate**. That is an average across accounts, not a guarantee; results vary by industry, market and offer.

* Best result in an e-commerce Google Ads account; results vary by account.

FAQ

## Frequently asked questions

Can you promote bookkeeping services?

Yes. Year-round services get their own campaigns.

Do you work with small CPA firms?

Yes.

Do you require a long-term contract?

No. Paid ads (Google Ads, Microsoft Ads, paid social and ChatGPT Ads) are month to month with no long-term contracts. SEO has a 3-month minimum because organic results take time to build.

What results can we expect?

Our paid ad campaigns average a 12–16% conversion rate across accounts. That is an average, not a guarantee; your results depend on your market, offer, budget and website. We set up conversion tracking first so you can see exactly what the campaigns produce.

How quickly will we hear back?

We reply the same business day. Book a call or phone (800) 707-2697 to talk about marketing for accounting firms.

Related pages

## More Professional Services pages

[All Professional ServicesOverview](https://www.netembark.com/industries/professional-services/)[Accountants & CPAs](https://www.netembark.com/industries/professional-services/accountants/)[Financial advisors](https://www.netembark.com/industries/professional-services/financial-advisors/)[Insurance agencies](https://www.netembark.com/industries/professional-services/insurance-agencies/)[Real estate](https://www.netembark.com/industries/professional-services/real-estate/)

Services

## Related services

[Google Ads managementSearch, Performance Max & LSA](https://www.netembark.com/ppc/)[SEO & AEO servicesOrganic and AI search visibility](https://www.netembark.com/seo/)[Social media marketingPaid and managed social](https://www.netembark.com/social-media/)

## Talk to our professional services marketing team

Paid ads are month to month. Call (800) 707-2697 or book a call.

[Book a call](https://www.netembark.com/contact-us/)[(800) 707-2697](tel:+18007072697)

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