# Google Ads and Google Shopping for Shopify and Online Stores

> Google Ads for online stores and Shopify retailers: product feeds, Shopping, Performance Max and Meta retargeting managed for ROAS. Book a call.

- URL: https://www.netembark.com/industries/ecommerce/online-stores/
- Published: 2026-10-13
- Updated: 2026-10-13
- Author: Gary Pyatigorsky

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 [Book a call](https://www.netembark.com/contact-us/)

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E-commerce & Retail · Shopify & online stores

# Google Ads for Online Stores and Shopify Retailers

We help Shopify and other online stores grow sales with Google Shopping, Performance Max and paid social, managed for return on ad spend.

[Book a call](https://www.netembark.com/contact-us/)Our services

Google Premier Partner 2023Month-to-month paid adsSame-day reply

4.9Google rating

As featured in![Forbes](https://www.netembark.com/wp-content/uploads/2026/10/forbes-logo.svg)

[![Expertise.com Best Advertising Agencies in Newark](https://www.netembark.com/wp-content/uploads/2026/10/BestAgenciesNewark.jpg)](https://www.expertise.com/nj/newark/advertising-agencies)
 [![Google Premier Partner 2023](https://www.netembark.com/wp-content/uploads/2026/10/premier-badge-2023.svg)](https://www.google.com/partners/agency?id=5349039247)

![Facebook Certified Digital Marketing Associate](https://www.netembark.com/wp-content/uploads/2026/10/facebook-badge.png)

![Facebook Certified Creative Strategy Professional](https://www.netembark.com/wp-content/uploads/2026/10/facebook-certified-creative-strategy-professional.png)

Shopify & online stores

## Turn your catalog into profitable campaigns

Your product feed is your ad. We optimize it, structure campaigns by product performance and bid toward ROAS.

- Merchant Center and feed setup
- Shopping and Performance Max campaigns
- Retargeting on Meta
- Purchase and revenue tracking

[Book a call](https://www.netembark.com/contact-us/)

![Google Ads reporting dashboard showing leads and conversions for online stores](https://www.netembark.com/wp-content/uploads/2026/10/ppc-roi-reporting-1.webp)

Services

## Marketing services for online stores

Paid Google services first, backed by the channels that support them. We focus on marketing that produces leads and sales.

### Google Shopping

Product feed optimization and Shopping campaigns that put your products, prices and images in front of shoppers searching to buy.

[Google Ads management →](https://www.netembark.com/ppc/)

### Performance Max

Performance Max campaigns that reach buyers across Search, YouTube, Display, Gmail and Maps, fed with strong assets and your real conversion data.

[Google Ads management →](https://www.netembark.com/ppc/)

### Google Ads / PPC search

Search campaigns built on the high-intent keywords online stores customers type when they are ready to act, with tight negative keywords to cut wasted clicks.

[Google Ads management →](https://www.netembark.com/ppc/)

### Microsoft Ads

Microsoft Advertising (Bing) campaigns that reach an additional search audience alongside Google.

[Google Ads management →](https://www.netembark.com/ppc/)

### Paid & managed social

Meta (Facebook and Instagram) ads and managed social media that build demand and retarget visitors who did not convert.

[Social media marketing →](https://www.netembark.com/social-media/)

### Conversion tracking & reporting

Call, form, booking and sale tracking set up correctly, with clear reporting you can check in your own accounts.

[Google Ads management →](https://www.netembark.com/ppc/)

Challenges & solutions

## What makes marketing for online stores hard, and how we handle it

### Feed errors and disapprovals

Products get rejected or never show.

**How we solve it:** Merchant Center fixes and ongoing feed monitoring.

### All products treated the same

Best sellers starve while weak products spend.

**How we solve it:** Segmentation by performance and margin.

### Tracking gaps

Sales not recorded correctly.

**How we solve it:** Verified purchase and revenue tracking.

Online-store playbook

## How we run Google Ads for online stores

### Shopify and platform feeds done right

Your product feed is the foundation of Shopping and Performance Max. We fix titles, product types, GTINs and custom labels so Google understands what you sell and so we can group products by margin and best-sellers.

### Separating brand from prospecting

Branded searches look great in reports but would often convert anyway. We separate branded, non-branded and remarketing traffic so you can see the true cost of acquiring a new customer.

### Retargeting across Meta and Google

Most shoppers don’t buy on their first visit. Dynamic retargeting on Meta and Google shows them the exact products they viewed, with frequency caps so ads remind rather than annoy.

## Want more profitable online sales?

Book a free strategy call with a Google Premier Partner team. We reply the same business day.

[Book a call](https://www.netembark.com/contact-us/)[(800) 707-2697](tel:+18007072697)

How we work

## Our process

### Connect

A call with a certified strategist about your goals, markets and what a good lead or sale is worth to you.

### Audit & plan

We review your current accounts, tracking and landing pages, then build an Action Plan for online stores.

### Launch & track

Campaigns go live with conversion tracking in place, so calls, forms and sales are measured.

### Optimize & report

Active management: search terms, bids, ads and pages improved continuously, with reporting you can check in your own accounts.

[Book a call](https://www.netembark.com/contact-us/)

Results · case studies

## E-commerce Google Ads results

A real Netembark e-commerce Google Ads account.

### Rug Engine, e-commerce Google Ads

Steady, profitable online sales from Google Ads on a modest monthly budget.

**5.1x**ROAS, last 90 days*revenue ÷ ad spend*

**94**orders in 90 days*tracked in Google Ads*

**4.4x**ROAS over 12 months*Oct 2025–Sep 2026*

**5.9x**peak month*May 2026*

**Monthly ad spend vs revenue**Ad spend Revenue

Google Ads data. 90-day figures: Jul 14–Oct 11, 2026. Monthly chart: Oct 2025–Sep 2026. Results vary by account.

[E-commerce & retail marketing →](https://www.netembark.com/industries/ecommerce/) [PPC management →](https://www.netembark.com/ppc/)

## Numbers Don’t Lie!

**$40M+**Google Ads spend managed

**18**years in business

**1,000+**happy customers

**1M+**conversions

**4.9★**Google rating

**Up to 6x**ROAS*

- Since 2009
- Fortune 5000 Company
- Top 1% of digital marketing agencies

[Book a call](https://www.netembark.com/contact-us/)

Our paid ad campaigns **average a 12–16% conversion rate**. That is an average across accounts, not a guarantee; results vary by industry, market and offer.

* Best result in an e-commerce Google Ads account; results vary by account. See case studies

FAQ

## Frequently asked questions

Do you work with Shopify stores?

Yes, and with other e-commerce platforms. We connect your store to Google Merchant Center and set up tracking.

Can you fix Merchant Center issues?

Yes. Feed and policy fixes are part of setup.

Do you require a long-term contract?

No. Paid ads (Google Ads, Microsoft Ads, paid social and ChatGPT Ads) are month to month with no long-term contracts. SEO has a 3-month minimum because organic results take time to build.

What results can we expect?

Our paid ad campaigns average a 12–16% conversion rate across accounts. That is an average, not a guarantee; your results depend on your market, offer, budget and website. We set up conversion tracking first so you can see exactly what the campaigns produce.

How quickly will we hear back?

We reply the same business day. Book a call or phone (800) 707-2697 to talk about marketing for online stores.

Related pages

## More E-commerce & Retail pages

[All E-commerce & RetailOverview](https://www.netembark.com/industries/ecommerce/)[Shopify & online stores](https://www.netembark.com/industries/ecommerce/online-stores/)[Google Shopping management](https://www.netembark.com/industries/ecommerce/google-shopping/)[Amazon sellers](https://www.netembark.com/industries/ecommerce/amazon-sellers/)[DTC brands](https://www.netembark.com/industries/ecommerce/dtc-brands/)

Services

## Related services

[Google Ads managementSearch, Performance Max & LSA](https://www.netembark.com/ppc/)[SEO & AEO servicesOrganic and AI search visibility](https://www.netembark.com/seo/)[Social media marketingPaid and managed social](https://www.netembark.com/social-media/)

## Talk to our e-commerce & retail marketing team

Paid ads are month to month. Call (800) 707-2697 or book a call.

[Book a call](https://www.netembark.com/contact-us/)[(800) 707-2697](tel:+18007072697)

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